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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? What is the high-level angle of that ad? Is your sample size significant?

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How Many Variations Can You Have in an A/B/n Test?

ConversionXL

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

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10 of the Best Marketing Techniques for 2019

Hubspot

This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience. A/B Testing. That was pretty much it.

Technique 101
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Useful value proposition examples (and how to create a good one)

ConversionXL

It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. Show the product, the hero shot or an image reinforcing your main message. Testing value propositions.

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

Fork these interested, non action takers off the main list & add them to a short follow up sequence that preemptively answers any questions they may have about buying. As far as I know, there are no case studies that are testing autoresponder vs autoresponder because most A/B testing is applied to broadcast messaging.

Campaign 116
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Which Format Is Right for Your Next Blog Post?

Hubspot

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101
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What I Learned Publishing 200+ Blog Posts on CXL

ConversionXL

As a distribution channel, search rarely rewards tone, design, or angle. The blog is always the main event, and it requires heads-down work, not introspection. New ideas justify a test, not a strategy. But the A/B testing mindset often defaults to two- or four-week cycles. That slows progress. I move faster.