Remove A/B testing Remove Angle Remove Promote
article thumbnail

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141
article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 128
article thumbnail

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. 1) A/B Test Elements of Your Email Marketing Campaigns.

article thumbnail

4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Here are some things to keep in mind when measuring traffic and conversion: 2. to boost conversion rates.

Retail 96
article thumbnail

AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Dig deeper: How to use AI and Chrome extensions for quick SEO wins Creating social media copy for promotion Promoting long-form content on social media platforms can be challenging, especially when you need to capture your audience’s attention quickly. This enables you to test and improve engagement and conversion rates quickly.