Remove A/B testing Remove Angle Remove Start-ups
article thumbnail

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. None of the copy was anywhere near ready for testing. But it did save us hours of content creation and gave us a starting point for refining and polishing.

article thumbnail

5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? And start thinking about the experience you intend to create for people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use ChatGPT to boost your PPC efforts

Search Engine Land

Another is to use generative AI as a starting point for your research to save valuable time. It’s a good starting point to understand topics in which you do not have a strong background but need working knowledge to develop a PPC strategy. The goal is to use the tool to help you think of new angles.

Angle 124
article thumbnail

How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Or would they rather see wide-angle shots of the entire eBike on display? Testing images at scale.

article thumbnail

The Sales Manager’s Guide to Salesforce Automation

Veloxy

How does one data set measure up to known goals and targets? This frees up a sales representative’s working memory during the day. This frees up our memory slots for social and creative information. The best Salesforce automation ideas free up representatives’ time. Context can mean any point of comparison.

Territory 342
article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that paid up-front.

article thumbnail

How Many Variations Can You Have in an A/B/n Test?

ConversionXL

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? Let’s start with the easy stuff: the math. There are many different opinions on this one, some completely opposite.