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10 of the Best Marketing Techniques for 2019

Hubspot

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. A/B Testing. That was pretty much it. The Pillar-Cluster Model.

Technique 101
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How Many Variations Can You Have in an A/B/n Test?

ConversionXL

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? They may use different techniques, but they solve for the problem. The post How Many Variations Can You Have in an A/B/n Test?

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. However, you can still use some common tactics and techniques to make your BOFU strategy work. Use A/B testing to refine your approach and maximize conversions. This is your go-to strategy.

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15 Tried and True Ways to Improve Your Sales Skills

Hubspot

In order to effectively prospect leads, you can use several prospecting techniques , including making warm calls, hosting webinars, and spending time on social media. Play with your closing techniques. To improve your sales skills, try different closing techniques. It's also a task salespeople spend the most time completing.

Technique 101
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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Keep in mind that the data point alone won’t prove your case for you.

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5 Questions to Ask When Approaching Digital Analytics Data

ConversionXL

Another important point to make here is that you can usually approach data from multiple angles. This is the same reason we recommend to integrate your testing tool with your analytics data. Content” is used to differentiate between multiple content versions in a campaign (as in A/B testing messaging).

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How to use the UA 360 features available in GA4

Martech

Explore helps businesses uncover deeper insights about user behavior through advanced techniques (i.e. With GA4, all customers can activate their audiences with Google Ads and the GMP, but that’s not all… those same GA4 audiences can be used to target push notifications, configs, and A/B tests with Firebase.

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