ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2B buyers do research online before speaking, even with a trusted account manager.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors. Without further ado….

B2B 138

B2B A/B testing Campaign Lead generation 138

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 123

Campaign A/B testing Conversion CRM 123

Sales Pop!

NOVEMBER 18, 2021

Email signature marketing and branding campaign platform. Special services will help you build an effective landing page with ready-to-use templates, drag-and-drop editors, configured integration with email marketing services, and A/B testing of landing pages. WiseStamp features: Complete email signature design suite.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Search Engine Land

SEPTEMBER 16, 2024

Understanding these factors can help you identify which ones are most relevant to your campaigns and develop targeted strategies to address and minimize their effects. If you’re using Performance Max campaigns, ensure they’re not cannibalizing traffic from your more targeted campaigns.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Testing creative. Matched audiences.

B2B 98

B2B A/B testing Campaign CRM 98

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign. Why would they delete an email from this campaign?

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Automate repetitive tasks, such as email campaigns, lead scoring, and lead nurturing, to save time and resources.

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 111

B2C A/B testing Retail B2B 111

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Heinz Marketing

MAY 6, 2021

Welcome to the third installment of The B2B Marketer’s Quick Start Guide. Sets up Outreach to coordinate with your marketing automation campaigns. Provides an instant view of the performance of my sequence, open/click rate, ability to perform A/B tests, and gives me complete control over my activities. VanillaSoft.

B2B 121

B2B A/B testing UX Sales 121

VanillaSoft

NOVEMBER 3, 2021

However, B2B telemarketing is a valuable option when it comes to high-quality lead generation, something that 63% of marketers pinned as their biggest challenge. Discover how to make B2B telemarketing work for your brand with our eight tips for success. Set realistic goals for telemarketing campaigns 2. Telemarketing.

B2B 94

B2B Objectives and Key Results Cold Call A/B testing 94

Cience

FEBRUARY 21, 2020

According to a study by Content Marketing Institute , 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. That same research confirms that 40% of B2B marketers say email marketing is a tactic that is critical to their success. Email Campaign Marathon: Ready, Steady, Go!

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Most B2B emails that reach your inbox every day are cold emails. Brevity versus credibility.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Changes had to be made on-the-fly in order to optimize campaigns in 2020, and moving forward. “We Virtual event, courtesy of Panasonic.

B2B 109

B2B A/B testing B2C Entertainment 109

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

B2B 117

B2B Gaming Niche Appointment 117

Search Engine Land

SEPTEMBER 13, 2023

Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach. Unlike traditional ad campaigns that require painstaking A/B testing, Dynamic Ads ads eliminate the need for lengthy guesswork. Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon.

A/B testing 126

A/B testing B2C Campaign B2B 126

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Drip campaigns. Reactivation campaigns. A/B testing. Marketers learn by experimenting with different elements of their campaigns and optimizing based on the results. A/B testing enables this type of data-driven decision making.

A/B testing 128

A/B testing B2C Appointment Campaign 128

Heinz Marketing

MARCH 30, 2020

More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. How can you leverage this opportunity to drive new bylines and campaign themes that accelerate education, awareness and demand? Email me if you want an invite.

B2B 94

B2B A/B testing Campaign Education 94

Hubspot

JULY 10, 2019

That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. B2B vs B2C Marketing.

B2B 101

B2B B2C E-commerce Entertainment 101

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test.

A/B testing 126

A/B testing UX B2C Referrals 126

Martech

DECEMBER 15, 2021

A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts. Theorem develops content based on brand assets which is then tested and optimized. Why we care.

A/B testing 100

A/B testing B2B Campaign Service 100

Martech

JUNE 10, 2024

Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc. Your multi-channel marketing campaigns have consistently high engagement through email and LinkedIn.

A/B testing 109

A/B testing Consult Campaign B2B 109

Heinz Marketing

AUGUST 24, 2021

It’s pretty much what happens to B2B Marketers when you advertise using Google Ads (or Bing or anything similar – at least in my experience.) You advertise against a set of keywords, have someone click your ad, your dollars flow to Google and you only find out after Google has your money whether it was worth it. company size, etc.

B2B 89

B2B A/B testing Campaign Finance 89

Martech

MAY 16, 2024

Dig deeper: How to keep your marketing automation campaigns from ruining your week The key is creating automation sequences that adapt to your audience’s behavior. Example : If you’re creating an email lead nurturing campaign, you can create triggers that send a different sequence of e-mails based on what links users click within each e-mail.

A/B testing 123

A/B testing Campaign Lead generation Prospecting 123

Hubspot

NOVEMBER 18, 2020

For example, retargeted ads for B2B website visitors who explored introductory guides should be different than ads for visitors who explored more complex topics. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. A/B and Multivariate Testing Tools.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

Heinz Marketing

MAY 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing Defining a target audience is a crucial step in any marketing campaign. Analyze data collected from various sources such as website analytics, customer relationship management (CRM) systems, social media platforms, and email marketing campaigns.

A/B testing 105

A/B testing Campaign Click Through Rate Target audience/market 105

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead generation 74

Lead generation B2B A/B testing Prospecting 74

Salesforce

MARCH 15, 2024

Our latest B2B marketing guide will show you how. Perform A/B testing for best results I make sure to use A/B testing and analytics to refine things like headlines, visuals, or calls-to-action based on real-time performance data. Get the free guide What is lead generation?

Lead generation 115

Lead generation A/B testing Sales Promote 115

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS. We work on delivering the message — not the messaging itself.

Product 101

Product Hospitality A/B testing UX 101

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. Brand campaigns consist of several components that lay the foundation for your future conversion rates. Enter the brand jerk. We all know the brand jerk. Image Source.

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111