ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

FEBRUARY 12, 2015

We take a website, and make it sell better. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 But what is that really?

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Hubspot

APRIL 21, 2016

For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones.

Promote 76

Promote A/B testing B2B Cross-sell 76

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: VAT19. Engagement?

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. You can do click testing on your mockup. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Copy either sells or it doesn’t.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

Networking 78

Networking Non-Profits Engineering Follow-up 78