ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Just make sure to A/B test everything. Want to make more sales? Then you need to start generating more leads.

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Lead generation Campaign Up-sell A/B testing 262

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

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A/B testing CTR Conversion Clients 96

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

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A/B testing Campaign Retail Angle 124

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

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A/B testing E-commerce Campaign Strategic planning 92

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

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Campaign A/B testing Sports Retail 126

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

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Campaign Prospecting A/B testing Conversion 146

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. The big bonus?

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A/B testing Strategic planning Campaign Strategize 137

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

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Campaign A/B testing Conversion Launch 116

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. AI can be used to analyze this data, identifying patterns and insights that can inform the A/B testing strategy. Take Coca-Cola, for example.

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Campaign A/B testing Objectives and Key Results Appointment 108

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups.

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A/B testing Territory Technique CTR 123

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! Use A/B Testing To Optimize Your Emails If you want to maximize the effectiveness of your emails, you need to be testing them.

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Campaign A/B testing Click Through Rate Trust 130

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

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Campaign A/B testing Conversion CRM 132

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Campaign Cross-sell Click Through Rate CRM 99

ClickFunnels

JANUARY 18, 2023

If it does, then you should continue tweaking your ad campaign until you figure out how to run it profitably, at which point you can start gradually scaling it. The best way to do that is A/B testing (also known as split testing ): Create two variants of your landing page: variant A and variant B.

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Product A/B testing Lead generation Niche 246

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

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Campaign A/B testing Objectives and Key Results CTR 100

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

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Campaign A/B testing Conversion Launch 91

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. Why we care.

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A/B testing Construction Gaming Campaign 112

ClickFunnels

DECEMBER 19, 2021

Ultimately, the only business metric that matters is profit, which is why you should use it to measure the success of your lead generation campaigns. These typically increase the conversion rate but you should A/B test everything just to be sure. Use those common traits to create more targeted marketing campaigns.

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Lead generation Cross-sell Non-Profits A/B testing 263

Martech

MAY 15, 2024

But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! We typically look only at the initial reporting period and then move on to the next campaign.

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A/B testing Campaign Conversion Up-sell 130

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Advanced analytics and reporting tools Amazon’s latest updates have introduced advanced analytics and reporting tools for Sponsored Brands campaigns.

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Campaign A/B testing Click Through Rate Launch 79

Martech

MAY 29, 2024

This means A/B testing the design of a website or form that customers are engaging with — or A/B testing specific design elements within the overall design. Dig deeper: Optimizing digital experiences: Don’t focus on just one metric Your business should take a data-driven approach to improve the experience.

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A/B testing Campaign Conversion Engineering 130

Martech

JANUARY 19, 2024

Drip campaigns. Reactivation campaigns. A/B testing. Marketers learn by experimenting with different elements of their campaigns and optimizing based on the results. A/B testing enables this type of data-driven decision making. Abandoned cart emails. Product recommendations.

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A/B testing B2C Appointment Campaign 135

Heinz Marketing

MAY 8, 2021

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea). They are also the most frequently targeted audience in multichannel campaigns. Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don’t Burn Your Leads. Choosing the right pricing for your product is a little bit like Goldilocks.

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B2B A/B testing Sell Inside sales 124

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

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A/B testing Click Through Rate Objectives and Key Results Campaign 126

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Creating a high-converting landing page is an essential part of any advertising campaign.

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A/B testing Angle Conversion Cross-sell 246

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

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A/B testing UX CRM Strategize 121

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Real-time campaign optimization.

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A/B testing Finance Campaign CRM 118

Martech

OCTOBER 4, 2021

Automate A/B testing. It’s time for marketers to apply A/B testing to site search. Test and compare search algorithms, then ask site users which functionalities help them the most. AI is closely related to marketing automation, and there are two types marketers routinely use within campaigns.

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A/B testing User Experience Engineering Campaign 137

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 116

Customers A/B testing B2C Cross-sell 116

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features. Multichannel engagement Omnichannel campaigns go beyond email. Data quality.

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B2C A/B testing Retail B2B 122

Martech

DECEMBER 28, 2022

They then test the hypothesis by conducting experiments. The execution — such as a campaign based on the idea — and measurement of results can be compared to an experiment. A/B testing was initially implemented by creating and deploying two separate versions of the email creative to small segments of the database.

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A/B testing Campaign Conversion Presentation 122

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. The same goes for sending days.

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A/B testing Campaign Legal Launch 115

Martech

MAY 16, 2024

Dig deeper: How to keep your marketing automation campaigns from ruining your week The key is creating automation sequences that adapt to your audience’s behavior. Example : If you’re creating an email lead nurturing campaign, you can create triggers that send a different sequence of e-mails based on what links users click within each e-mail.

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A/B testing Campaign Lead generation Prospecting 132

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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B2B Lead generation A/B testing Objectives and Key Results 128

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Our campaigns are like an ongoing source of market research. Here are three scenarios where data can steer you wrong A/B testing.

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A/B testing Campaign Drivers/motivators Conversion 122