Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 98

A/B testing Retail CRM Strategize 98

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

DECEMBER 25, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. This might seem unnecessarily complicated but it’s the best way to sell affiliate products.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Cross-sell existing customers? Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign.

Campaign 91

Campaign A/B testing Pitch Cross-sell 91

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Creating a high-converting landing page is an essential part of any advertising campaign.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it.

A/B testing 98

A/B testing Campaign Healthcare Cross-sell 98

ClickFunnels

DECEMBER 5, 2022

Want to make money online by selling someone else’s products? We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. direct marketing, sales calls and web visits).

A/B testing 122

A/B testing Tradeshows Finance Cross-sell 122

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 62

Cross-sell Customers GTM A/B testing 62

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. While several factors go into successful email campaigns , great email copywriting is vital. “Email marketing is dead.” Where are you right now?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

Referrals 129

Referrals Retail Growth Cross-sell 129

Lead Fuze

JUNE 27, 2023

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. But starting an email marketing agency takes more than just passion.

Legal 52

Legal Technique Campaign Objectives and Key Results 52

ConversionXL

AUGUST 10, 2021

You could be a victim of identity theft: Most of the businesses that sell Instagram followers or engagement are fly-by-night operations. They set up shop, make a lot of money, and then shut down before they get caught. These businesses will have access to your Instagram account and credit card details.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Sales Hacker

JULY 18, 2022

Don’t send educational email campaigns from a general email address (info@domain.com). A/B test the frequency of emails to find the sweet spot. Personalize campaigns further than mail merge. Hold regular catch-ups with clients to ensure you meet their initial expectations. Send them from Customer Success Managers.

Process 75

Process Education Contract CRM 75

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided provided a near 19% response rate.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. It ended up being much more expensive than any of their standard sets. Quality product images.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ClickFunnels

DECEMBER 19, 2021

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. Your goal should be to obtain the contact information of your dream customers so that you could sell them your products, generate revenue, and make a profit. See how Matthew’s lead magnet sells his frontend product? leads per day).

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. A/B testing: Test different versions of your emails (subject lines, content, etc.)

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? For example, if your market share has declined, but the industry overall has grown, this can be an indicator that your competitors are doing a better job at picking up new market entrants. Or are you concerned more with customer retention and cross-sell opportunities? Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

Sales Hacker

NOVEMBER 16, 2021

We’ve rounded up some must-have tools to automate lead generation across the following categories. It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard.

Lead generation 108

Lead generation Price Campaign Cross-sell 108

Lead Fuze

OCTOBER 6, 2021

7 Steps to Run Outbound Sales Campaign. A customer persona (alternatively referred to as a buyer persona) is a semi-fictional character that embodies the essential characteristics of a sizable part of your customers, based on data gathered from user testing and web analytics. Step 4: Sign up for a cold email software.

A/B testing 52

A/B testing Sales Contact Cold Call 52

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ClickFunnels

AUGUST 31, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Maybe your restaurant will become their new favorite place to meet up with friends and family!

Promote 163

Promote Follow-up A/B testing Hospitality 163

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. No matter the cycle length, there are various stages that make up any lifecycle marketing plan. That’s why the support stage is about following up to make sure people are satisfied and maximize the value of their purchase. Put up a billboard or banner ad in the places your audience visits.

CTR 101

CTR Campaign Retail Promote 101

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. Visits to landing pages tied to email or social campaigns. As part of our creative process, we opted to go beyond A/B testing on basics like subject lines, images and incentives. Test results.

Objectives and Key Results 102

Objectives and Key Results Cross-sell A/B testing Promote 102