Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

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A/B testing UX Campaign Conversion 96

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

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A/B testing Campaign Retail Angle 112

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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A/B testing Follow-up Start-ups User Experience 92

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. This evolution is exciting!

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Account management Gaming A/B testing Campaign 132

Martech

OCTOBER 23, 2024

The truth is that many companies are flying blind when it comes to personalization, with 43% of respondents expressing concerns that ineffective personalization campaigns will result in reduced budgets in the future. Making personalization easier Personalization requires careful coordination. Allowing for data-driven decisions (40%).

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A/B testing Engineering Campaign Start-ups 115

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. Think of it as a scoreboard in a basketball game, showing how many points each team has scored. A/B testing.

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Campaign A/B testing Conversion CRM 122

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Improved A/B testing. Immersive in-game ads. They will now be displayed for you to review and add to your campaign during its construction phase.

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A/B testing Construction Gaming Campaign 112

Salesforce

AUGUST 15, 2024

Collaboration features The ability to collaborate in real time with shared workspaces, chat, and video conferencing is a game changer for companies because it allows for things like remote work and instant communication. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites.

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Product E-commerce CRM A/B testing 82

Outreach

MARCH 8, 2019

These frantic changes don’t work, whether we’re talking about home runs or email campaigns. We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Referrals Follow-up 55

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity. A/B and Multivariate Testing Tools. Image source: HubSpot. Social Graphics Tools.

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Lead generation A/B testing Gaming CTR 101

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

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Campaign A/B testing Launch Gaming 81

Martech

FEBRUARY 8, 2024

Use A/B testing to refine your approach and maximize conversions. When creating email campaigns for your BOFU SEO content, be sure to personalize the messages and include a clear call to action. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. In your inbox.

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B2B Gaming Niche Appointment 117

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

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A/B testing CTR Non-Profits Campaign 128

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization. Be transparent about data collection and ensure strong privacy measures are in place. Trust is the foundation of great experiences.

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A/B testing CTR Click Through Rate Healthcare 88

Hubspot

SEPTEMBER 28, 2011

For example, if we wanted to test a feature of our forms, we could have two versions of the same landing page, each with a different form layout, and send the ad to each of those. This is called A/B testing , a very important and highly recommended practice for optimizing your landing pages. Getting in the Game.

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Campaign A/B testing Engineering Gaming 69

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

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A/B testing CTR Contract Click Through Rate 132

Hubspot

JANUARY 4, 2012

Do you remember creating your first email marketing campaign? Whichever way you feel about your email marketing, whether you're on your first campaign or the hundredth, emails can fall flat and lose the appeal they once had for both you and your subscribers. Try On-the-Fly A/B Testing. How long did that excitement last?

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Campaign A/B testing Service Gaming 73

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Our campaigns are like an ongoing source of market research. Here are three scenarios where data can steer you wrong A/B testing.

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A/B testing Campaign Drivers/motivators Conversion 110

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. By the time we’re done, you’ll be an expert!

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Campaign A/B testing Niche Start-ups 78

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Their campaign netted them seven times the ROI and 11 times as many new subscribers as their newsletter did.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. It was an analog game, best illustrated by “Mad Men,” set in the 1960s, or the pre-internet 1990s, John Ball, partner, and creative director at creative agency MiresBall, told us. Digital marketing runs on numbers. Always making.

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A/B testing Gaming Campaign Prospecting 118

Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Sales Hacker

JANUARY 31, 2021

As you try these out, use A/B tests to identify which work best for your business and prospects. If you only send mass email campaigns, leads might feel like they have a stalker who is not detail-oriented. While a one-to-one correspondence is ideal, sales is a numbers game. Sales Follow-Up Email Templates.

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Follow-up A/B testing Sales Prospecting 126

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. Do consumers know who you are? Market share.

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Objectives and Key Results A/B testing Growth Market share 157

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

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A/B testing Consult Angle Click Through Rate 98

Search Engine Land

MARCH 28, 2023

The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. But another massive shift we’re seeing is AI’s impact on creative requirements for digital campaigns.

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A/B testing Campaign Gaming Engineering 90

Sales Pop!

MARCH 20, 2023

These tasks can be email replies between their team or to customers, sharing posts on social media, and orchestrating ad campaigns. While it started with sending lucrative emails to your contact list, it has now evolved into conducting full-fledged campaigns based on responsive conversations. Keep reading to know more.

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A/B testing Teamwork Campaign Contact 130

Search Engine Land

APRIL 19, 2024

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. That’s all well and good for campaigns and ad groups that have big budgets and big volumes. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

CTR 96

CTR A/B testing Objectives and Key Results Campaign 96

Salesforce

FEBRUARY 19, 2024

For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. And strategies like segmenting data and evaluating the impact of A/B testing will help you gain insights into what resonates best. Predictive AI is a game-changer in how it can optimize send times.

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A/B testing Click Through Rate Campaign CTR 111

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. Gaming 21.1% What is Email Open Rate? What is Email Open Rate?

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Click Through Rate A/B testing Agriculture Pharmaceutical 98

ConversionXL

NOVEMBER 29, 2012

We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. One prospect said to me in an email, “ I’d like to try and improve the actual conversion rates, instead of doing all the testing or gathering feedback.”

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A/B testing Prospecting Objectives and Key Results Clients 100

Salesforce

APRIL 4, 2025

Delivering ROI from campaigns: The days of growth at all costs have passed. For example, lets say a customer is looking for a pair of shin guards for a soccer game today. Going beyond stats, an agent can be trained to predict customer churn, lifetime value, or campaign success based on historical data.

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Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

JULY 3, 2019

Read through our start-to-finish post on A/B testing. Common pitfalls in email testing—and how to avoid them. Testing the email vs. the journey. It’s easier to test the email than the journey. Campaign Monitor found that marketers who use segmented campaigns report as much as a 760% increase in revenue.

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Objectives and Key Results A/B testing Construction Campaign 121

Search Engine Land

MARCH 6, 2024

Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. Don’t let the intangible aspect of ad interactions overshadow a campaign’s success with the target audience.

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A/B testing Campaign Networking Engineering 120

ClickFunnels

NOVEMBER 24, 2022

So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. What is Digital Marketing?

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A/B testing Campaign Objectives and Key Results CRM 130

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. The holiday season is both a marathon and a sprint.

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Click Through Rate A/B testing Retail Promote 126