ConversionXL

SEPTEMBER 24, 2015

You want your test to include all of those people. Angie Schottmuller , Growth Marketing Expert : “I use the VWO calculator to confirm minimum sample size and test duration requirements. Tests are planned to run in full-week increments. For example, let’s say you run a simple A/B test from Tuesday to Thursday.

A/B testing 111

A/B testing Represent E-commerce Gaming 111

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

SEPTEMBER 10, 2019

I love running growth teams. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Why we care.

A/B testing 68

A/B testing Retail Campaign Growth 68

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Increase lead generation by 25% each quarter.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

ConversionXL

JULY 8, 2021

Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better? But what about investing more in SEO and organic growth? Conversion rate insights also help you prioritize new growth and optimization opportunities. Keyword conversion rate: Which keywords drive conversions? Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. These tools can also help build your customer base by creating targeted marketing campaigns and managing your company’s social media presence.

Product 83

Product E-commerce CRM A/B testing 83

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Is it still revenue growth? What is the client’s priority objective?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this?

Engineering 117

Engineering Conversion Growth A/B testing 117

Search Engine Land

JULY 23, 2024

Follower growth: The increase in the number of followers over time. Automated campaigns: Triggered emails based on user behavior (e.g., A/B test results: Performance comparison between different versions of web pages. Customer insights: Gaining insights into customer behavior and preferences.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Heinz Marketing

MAY 8, 2021

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea). They are also the most frequently targeted audience in multichannel campaigns. Seven Principles For Achieving Transformational Growth. Growth is at the top of the agenda for almost every business. Thank you, Nick Runyon , for the insightful read.

B2B 124

B2B A/B testing Sell Inside sales 124

Search Engine Land

SEPTEMBER 16, 2024

Industry growth: Rapidly growing industries often see increased ad competition as more players enter the market. Understanding these factors can help you identify which ones are most relevant to your campaigns and develop targeted strategies to address and minimize their effects. Focus on CPA vs.

A/B testing 76

A/B testing User Experience B2C Campaign 76

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? The results? And what it isn’t).

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

ConversionXL

AUGUST 13, 2019

But without any metrics, it’s impossible to track growth. And without growth, a SaaS company is dead in the water. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales.

Growth 117

Growth SQL A/B testing Conversion 117

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 101

Growth A/B testing Campaign Electricity 101

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. Why we care.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 90

A/B testing CTR Click Through Rate Healthcare 90

Martech

MAY 29, 2024

This means A/B testing the design of a website or form that customers are engaging with — or A/B testing specific design elements within the overall design. Here he explains how metrics and communication with sales teams help create a “feedback loop” to ensure further optimization and revenue growth.

A/B testing 121

A/B testing Campaign Conversion Engineering 121

Hubspot

FEBRUARY 7, 2017

When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Revenue growth.

Growth 78

Growth Process A/B testing Lead generation 78

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

SEPTEMBER 23, 2014

A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win” Some tests get you 25% uplift in revenue, or even higher. And 12 months after running all those tests, the conversion rate is still pretty much the same. Run your tests longer.

A/B testing 124

A/B testing Represent Conversion Retail 124

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. That’s what’s interesting about archiving test results: there’s no correct way to do it. What is high tempo testing? The Next Web. GrowthHackers.com.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Do consumers know who you are? NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Veloxy

SEPTEMBER 29, 2021

Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Salesforce Drives Exponential Growth—In Theory Salesforce gives companies the potential for exponential growth. This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics.

Territory 342

Territory Represent Sales Lead generation 342

Martech

OCTOBER 17, 2024

Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. Amplitude’s Web Experimentation lets product managers, marketers, and growth leaders to A/B test and personalize web experiences.

A/B testing 68

A/B testing Launch High impact Campaign 68

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Martech

JANUARY 24, 2024

Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability.

A/B testing 121

A/B testing Campaign Technology Technology 121

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Understanding what type of metrics are most important at driving growth helps us plan better more efficient experiments.

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Conversion E-commerce Education 104

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

Hubspot

JANUARY 24, 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “ analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. ”

Growth 78

Growth A/B testing Real Estate Education 78