Hubspot

JANUARY 4, 2021

A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Once machine learning predicts the trends before they happen and provides clear guidance for marketers, why waste money to A/B test something that wouldn't work as well?

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

DECEMBER 7, 2010

Can you easily create A/B tests of your email offers? MarketingSherpa has also put together a list of award-winning email marketing campaigns , including best email opt-in, best email newsletter, best welcome letter and more. On-Demand Webinar: What's Worth A/B Testing? Find the Right Tools to Use.

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

ConversionXL

NOVEMBER 13, 2015

High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Reduce friction where possible.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

FEBRUARY 28, 2017

You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? Derek Sivers suggests you “test the riskiest assumptions first” Otherwise, consider the following… High impact ideas. You have generated enough traffic to make a decision.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Email campaigns, Cold calling. Outbound prospecting. Attract relevant people.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prototype – test. Active campaigning works. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Show, don’t tell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results. Leho Kraav: A Better Way to Prioritize Your A/B Tests. Going way beyond A/B testing.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Salesforce

MARCH 31, 2025

For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails. For example, if you’re measuring a product’s performance, AI can A/B test it and see if it meets your specific, measurable, achievable, relevant, and time-based (SMART) goals.

A/B testing 54

A/B testing Objectives and Key Results CRM Customer Relationship Management 54

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90