ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. Test subject lines. A/B test your emails.

Technique 230

Technique A/B testing Campaign Promote 230

Search Engine Land

AUGUST 30, 2024

When you’re weighing timing, use the tests to get information you can leverage in your peak season. Dig deeper: Un-silo your PPC campaigns: 4 tactics for more cohesive marketing 2. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 115

A/B testing Campaign Retail Angle 115

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 121

A/B testing Drivers/motivators CTR Click Through Rate 121

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

Campaign 146

Campaign Prospecting A/B testing Conversion 146

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The post Klaviyo launches Klaviyo AI appeared first on MarTech.

Launch 110

Launch A/B testing Campaign Technology 110

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. A/B testing. From that data, create a feedback dashboard to be shared widely and used by all departments in their work. Personalized communication.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. Reality of Sample Size and Timing in Email A/B Tests.

A/B testing 78

A/B testing Contact Start-ups Represent 78

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 107

Campaign A/B testing Conversion Launch 107

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Boost engagement rates on key channels by 30%.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Search Engine Land

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 91

Campaign A/B testing Conversion Launch 91

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 57

A/B testing Click Through Rate Campaign Launch 57

ClickFunnels

DECEMBER 19, 2021

Ultimately, the only business metric that matters is profit, which is why you should use it to measure the success of your lead generation campaigns. These typically increase the conversion rate but you should A/B test everything just to be sure. Use those common traits to create more targeted marketing campaigns.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Improved ad formats Amazon recently launched several new ad formats designed to capture and retain customer attention. What’s new in Amazon Ads?

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. Why we care.

A/B testing 112

A/B testing Construction Gaming Campaign 112

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

OCTOBER 18, 2022

TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. ” Who should use Smart Performance Campaigns.

Campaign 81

Campaign A/B testing Launch Gaming 81

ClickFunnels

JUNE 22, 2021

If you target both men and women in your paid ads campaigns, your conversion rate will be lower than it would have been had you excluded women. So in this situation an easy way to increase your conversion rate would be to only target men in your paid ads campaigns. And launch your funnel! …in It’s a waste of a click.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Martech

OCTOBER 17, 2024

Antavo , the AI-powered loyalty platform, launched Timi AI, an AI agent. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. TechSee , a visual customer assistance provider, launched VRAi on Salesforce AppExchange.

A/B testing 68

A/B testing Launch High impact Campaign 68

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years.

A/B testing 214

A/B testing Inside sales Contact Consult 214

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I had invested a lot into this campaign. tailor your offer to your audience or… B.) It had to work.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Search Engine Land

NOVEMBER 29, 2023

Run creative A/B tests. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. A Reddit spokesperson said in a statement: “Make an even bigger impact this holiday season with campaign strategies that’ll set your brand up for success.” Why we care.

Launch 90

Launch A/B testing Education Clients 90

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

ClickFunnels

JULY 2, 2021

Once you have identified the common traits shared by your paying customers, take a look at the data from your previous marketing campaigns. Once you have identified the most effective marketing channels, take a closer look at the past marketing campaigns. How can you improve on those campaigns to bring in even more dream customers?

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

JANUARY 26, 2022

Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. He started excluding women from his Facebook Ads campaigns! Typically, these elements increase the conversion rate, but you still need to A/B test everything! And launch your funnel! …in

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244