Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Moreover, all tests were run for a minimum of 3 business cycles and based on at least 200 conversions and a confidence level of 95%.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. This happens more often than you’d think.

A/B testing 96

A/B testing CTR Conversion Clients 96

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

Search Engine Land

JULY 10, 2024

This data can help refine your link building campaigns to focus on the most impactful areas. Content upgrade campaign Upgrading your content can help it perform better in the SERPs. Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing.

A/B testing 91

A/B testing UX User Experience Referrals 91

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

Campaign 115

Campaign A/B testing Sports Retail 115

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs.

A/B testing 66

A/B testing Retail Campaign Growth 66

ClickFunnels

JANUARY 8, 2023

The post Copywriting For Emails – 14 Ways To Improve Your Campaigns appeared first on ClickFunnels. Here are 14 proven ways to improve your campaigns with stellar copywriting! A friend of mine showed me the following sales chart for a one-week promo he was doing for his main product… Can you guess which day the offer ended?

Campaign 130

Campaign A/B testing Click Through Rate Up-sell 130

ClickFunnels

JANUARY 18, 2023

Even then there’s very little copy, like in our “The Funnel Hacker’s Cookbook” squeeze page, you still want to mention the main benefit of your free offer. (In If it does, then you should continue tweaking your ad campaign until you figure out how to run it profitably, at which point you can start gradually scaling it.

Product 246

Product A/B testing Lead generation Niche 246

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Email signature marketing and branding campaign platform. With a drag-and-drop builder, you can create, run, and optimize landing pages for different campaigns. Office 365 email signature management.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

ClickFunnels

JUNE 22, 2021

If you target both men and women in your paid ads campaigns, your conversion rate will be lower than it would have been had you excluded women. So in this situation an easy way to increase your conversion rate would be to only target men in your paid ads campaigns. You have a great landing page for this lead magnet.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Martech

SEPTEMBER 16, 2024

Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. MMPs provide insights into user acquisition, engagement, and retention by attributing app installs and in-app actions to specific marketing channels and campaigns.

Healthcare 62

Healthcare A/B testing Appointment Campaign 62

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Creating a high-converting landing page is an essential part of any advertising campaign.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Its main goal should be about building trust and creating connections that last. But the future of hyper-personalization isnt only about better algorithms or smarter AI.

A/B testing 88

A/B testing CTR Click Through Rate Healthcare 88

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features. Multichannel engagement Omnichannel campaigns go beyond email. Data quality.

B2C 111

B2C A/B testing Retail B2B 111

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

A/B testing 115

A/B testing Click Through Rate Objectives and Key Results Campaign 115

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow. Why we care.

A/B testing 113

A/B testing Campaign Customers Process 113

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Martech

MAY 8, 2023

Hopefully, existing campaigns are using these milestones. This involves auditing their marketing system and collaborating with our main stakeholders to understand goals. Another financial publisher client wanted to run a cart abandonment campaign. Dig deeper: Why testing is a marketer’s most powerful tool 3.

A/B testing 115

A/B testing Campaign Clients Referrals 115

Hubspot

SEPTEMBER 28, 2011

Once you have a fundamental understanding of how paid search works , there are at least a few different ways you can use it that are not quite as obvious as the main purpose, which is to enhance your company's online presence and drive more traffic to your site. That is an excellent keyword for my campaign and I'm not buying it yet.

Campaign 69

Campaign A/B testing Engineering Gaming 69

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

ConversionXL

OCTOBER 8, 2015

Really, there are two main tangible benefits to archiving old test results. We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. What is high tempo testing? Image Source.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

Sales Hacker

DECEMBER 17, 2020

Scores are broken down into four main components: subject, body, mechanics, and deliverability. Nurture leads with email drip campaigns. Email drip campaigns provide the perfect solution for nurturing leads on both ends of the spectrum. Curious about the ROI of email drip campaigns? Always A/B test your email copy.

A/B testing 117

A/B testing Sales Pitch Campaign 117

ClickFunnels

OCTOBER 27, 2021

All these templates have been relentlessly A/B tested. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. The main idea is simple: You encourage other people to promote your products in exchange for a commission fee on each sale. And you know what?

Gaming 239

Gaming Commission Sales X-functional 239

Search Engine Land

FEBRUARY 8, 2024

Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. As keywords started embodying audience traits, understanding audience behavior and strategically integrating them into campaigns became crucial. Exclusions are now the main targeting method: Avoiding certain placements and topics.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126