ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

ConversionXL

OCTOBER 21, 2012

Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? Conduct A/B Testing on Your Emails. Test both to see if one increases your open rate.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Hubspot

AUGUST 8, 2012

A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. So here it is, your FAQ to A/B testing.

A/B testing 78

A/B testing UX Start-ups Conversion 78

ClickFunnels

JANUARY 18, 2023

You need to ensure that the presentation, tone, and quality of your lead magnet are at least somewhat similar to that of the affiliate product. If it does, then you should continue tweaking your ad campaign until you figure out how to run it profitably, at which point you can start gradually scaling it.

Product 246

Product A/B testing Lead generation Niche 246

Search Engine Land

SEPTEMBER 16, 2024

Understanding these factors can help you identify which ones are most relevant to your campaigns and develop targeted strategies to address and minimize their effects. If you’re using Performance Max campaigns, ensure they’re not cannibalizing traffic from your more targeted campaigns.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Search Engine Land

JULY 23, 2024

Defining marketing’s present and future 3. Automated campaigns: Triggered emails based on user behavior (e.g., A/B test results: Performance comparison between different versions of web pages. Lead generation: The number of leads generated through content offers (e.g., ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Advanced analytics and reporting tools Amazon’s latest updates have introduced advanced analytics and reporting tools for Sponsored Brands campaigns.

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

Martech

OCTOBER 4, 2021

” Watch the full presentation from MarTech here (free registration required). Automate A/B testing. It’s time for marketers to apply A/B testing to site search. Test and compare search algorithms, then ask site users which functionalities help them the most. ” Source: SoloSegment.

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A/B testing User Experience Engineering Campaign 132

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Play with the way you present your links.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Martech

MAY 15, 2024

But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! We typically look only at the initial reporting period and then move on to the next campaign.

A/B testing 121

A/B testing Campaign Conversion Up-sell 121

Martech

DECEMBER 28, 2022

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. They then test the hypothesis by conducting experiments. The execution — such as a campaign based on the idea — and measurement of results can be compared to an experiment. Holistic testing and iterative learning.

A/B testing 111

A/B testing Campaign Conversion Presentation 111

Search Engine Land

SEPTEMBER 13, 2023

Unlike traditional ad campaigns that require painstaking A/B testing, Dynamic Ads ads eliminate the need for lengthy guesswork. Finding the winning combination in traditional ad campaigns often requires hefty budgets for A/B testing and manual adjustments after lengthy learning periods.

A/B testing 126

A/B testing B2C Campaign B2B 126

Martech

JANUARY 19, 2024

The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. Drip campaigns. Reactivation campaigns. A/B testing. Marketers learn by experimenting with different elements of their campaigns and optimizing based on the results. Abandoned cart emails.

A/B testing 128

A/B testing B2C Appointment Campaign 128

ClickFunnels

JANUARY 26, 2022

Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. He started excluding women from his Facebook Ads campaigns! Typically, these elements increase the conversion rate, but you still need to A/B test everything! I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Pre-testing: great for singular brand campaigns—and little else. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Sales Hacker

DECEMBER 17, 2020

The presentation of your pitch can have a huge impact on how the reader receives your message. Nurture leads with email drip campaigns. Email drip campaigns provide the perfect solution for nurturing leads on both ends of the spectrum. Curious about the ROI of email drip campaigns? Always A/B test your email copy.

A/B testing 118

A/B testing Sales Pitch Campaign 118

Hubspot

JANUARY 4, 2012

Do you remember creating your first email marketing campaign? Whichever way you feel about your email marketing, whether you're on your first campaign or the hundredth, emails can fall flat and lose the appeal they once had for both you and your subscribers. Try On-the-Fly A/B Testing. How long did that excitement last?

Campaign 73

Campaign A/B testing Service Gaming 73

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale. Or would they rather see wide-angle shots of the entire eBike on display?

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

Martech

MARCH 15, 2024

However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. Your campaigns become indistinguishable from what others are sending out and your brand’s unique voice is nowhere to be found. This brings me to my last point.

A/B testing 132

A/B testing Campaign Technique Promote 132

ClickFunnels

OCTOBER 27, 2021

All these templates have been relentlessly A/B tested. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. We know that they convert well. And you know what?

Gaming 239

Gaming Commission Sales X-functional 239

Martech

MARCH 26, 2025

However, the ever-increasing number of channels and the sheer number of emails many consumers receive present a significant challenge for email marketers. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. AI integration and automation represent another significant leap forward.

A/B testing 50

A/B testing Click Through Rate Government Campaign 50

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

MAY 16, 2017

Another area you might be missing some granularity is with campaign tagging. Campaign tagging, at least in Google Analytics, is done with parameters in your URL. It’s recommended you use a “campaign” tag as well, so you can track individual marketing campaigns. They usually look something like this: [link].

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

OCTOBER 30, 2015

This same bias is also present in online groups. Bias can even be present in the results of companies like Reality Mine or Nielsen that use electronic devices that record actual media behaviors instead of attitudes. That kind of experimenter bias can be present in virtually any type of group research setting, even an online one.

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113

ConversionXL

JANUARY 2, 2019

For example, Campaign Monitor’s pricing page shows their understanding that customers fall into two buckets: those who need casual use of their email service. With this understanding of who their customers are and which features matter most to them, Campaign Monitor sets prices that both groups are comfortable paying. vs. $2.00).

Price 119

Price A/B testing Territory Growth 119

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity. A/B and Multivariate Testing Tools. At least, not on conversational landing pages.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. But if you utilize three types of donation pages —general, campaign, and instant—you’ll be able to align your pages with the motivations of your donors.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

Sales Hacker

JANUARY 31, 2021

As you try these out, use A/B tests to identify which work best for your business and prospects. If you only send mass email campaigns, leads might feel like they have a stalker who is not detail-oriented. Including CTAs (calls-to-action) is what allows you to connect the present with that future scenario.

Follow-up 126

Follow-up A/B testing Sales Prospecting 126

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before.

Technology 115

Technology Technology A/B testing Entertainment 115

Veloxy

SEPTEMBER 29, 2021

There are barriers to parsing the data as its presented. This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics. Email campaigns are effective. This lets you A/B test as many variables as you want for each campaign. What data sets are right to use?

Territory 342

Territory Represent Sales Lead generation 342

Hubspot

DECEMBER 2, 2019

After months of hard work, multiple coffee/tea runs, and navigation of the latest industry changes, you have finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it's the campaign of a lifetime. For instance, maybe you will run an A/B test. Make a hypothesis.

A/B testing 69

A/B testing CTR Campaign Territory 69

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Email Testing: Scene One, Take One. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79