Remove A/B testing Remove Campaign Remove Profit margin
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

article thumbnail

7 Underused Email Campaigns That Will Help You Nail Your Conversions

ConversionXL

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 tactics to create recession-proof email marketing

Martech

Test one campaign-level approach against another, such as emotion versus urgency or value. This will give you deeper insights you can apply beyond your next campaign. Get more email into your customers’ inboxes How long has it been since you looked at a post-campaign delivery report?

article thumbnail

Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). ” What are the specific consequences of not acting?

article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. Are you aware of your profit margin on every type of sale? Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. So, who are these affiliates?

article thumbnail

The Definitive Guide to SaaS Sales: Models, Metrics, and More

Outreach

It is important to find the right commission structure to incentivize sales, while also maintaining a respectable profit margin for the company. How will it impact their profit margin or achieve their unique business goals? If not, it may be time to rethink your strategy to maintain a strong profit margin.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Hangups in the user experience. to “what made you cancel?”

Customers 115