Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. AI can autonomously learn and optimize experiences, ensuring customers see what resonates with them the most, without requiring constant human intervention.

A/B testing 90

A/B testing CTR Click Through Rate Healthcare 90

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. One day I noticed a significant UX difference from when I was last on the site. This situational awareness allowed me to develop new ideas for my job.

A/B testing 126

A/B testing UX B2C Referrals 126

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. How to make to most of your PPC Campaigns. Feel out how natural they are and, as always, ask peers and colleagues for referrals. A/B Test your landing pages. Video: Get the Most out of Your PPC Campaigns.

Campaign 78

Campaign A/B testing Networking Referrals 78

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. HTTP Referrer.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

Martech

MAY 8, 2023

Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). Hopefully, existing campaigns are using these milestones. Another financial publisher client wanted to run a cart abandonment campaign. Even without a test in place, this step guarantees you will understand the results.

A/B testing 115

A/B testing Campaign Clients Referrals 115

ConversionXL

SEPTEMBER 1, 2020

Calculating your retention rate periodically helps you understand whether you’re nurturing your customers effectively or targeting the right people in your campaigns. A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. Image source ).

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

MAY 16, 2017

Are your referral exclusion settings configured correctly (e.g. Another area you might be missing some granularity is with campaign tagging. Campaign tagging, at least in Google Analytics, is done with parameters in your URL. It’s recommended you use a “campaign” tag as well, so you can track individual marketing campaigns.

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Rewards program, contests, email marketing, campaigns; Revenue. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. A/B testing.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Use referral programs to attract new customers and reward your current ones 7. What do their email campaigns look like? The most simplistic version of this is the A/B test. Run retargeting campaigns that convert with personalized discounts.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Create a referral program that encourages recommendations. It’s a win-win.

Customers 140

Customers Referrals B2C Campaign 140

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. Once you’ve built up at least one profile of converted users, you can then work to improve the lead gen process and implement A/B tests on signup forms and processes to: 1) attract and onboard more true evaluators, and 2) convert a higher number of them.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

Salesforce

APRIL 4, 2025

Delivering ROI from campaigns: The days of growth at all costs have passed. They often have more questions, and dont forget that they are prime to make referrals and recommendations. Going beyond stats, an agent can be trained to predict customer churn, lifetime value, or campaign success based on historical data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Strategy is the big picture thinking that drives email marketing campaigns. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. This means the elimination of random testing on elements that don’t matter.

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 25, 2016

Many redirects and apps strip away referral tags from links, so when your audience lands on your page GA has no way of knowing where they came from—it ends up looking like direct traffic, which is just how Google Analytics reports it. http-to-https/https-to-http redirects. 302 redirects. Any other redirects between the click and the content.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

Hubspot

JUNE 8, 2015

When it comes to reducing negative friction, there are many things on a landing page that you can test to boost your conversion rate. Referral source personalization. To give you a better idea of how an effective test is carried out, we've detailed two in-depth examples alongside their results. Social proof. Hypothesis.

A/B testing 78

A/B testing Referrals Start-ups Conversion 78

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Share your own testing insights.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 25, 2018

Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral. Marketing attribution : Which channel or campaign brought the user to us? For example, you may not have a referral program in place, so you can skip that stage and come back to it another time.

A/B testing 107

A/B testing SQL Referrals Start-ups 107

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. As you build audiences from other demand generation campaigns, use the data to nurture leads who didn’t convert and upsell to existing customers. A/B test action words, as well as button color and placement. What is your value offer ?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 4, 2019

Collect the most relevant prospects in a list and prioritize them based on domain authority (or Domain Rating if you're using Ahrefs), backlink profile, ranking, and referral traffic potential. As per any outreach campaign, a short, persuasive pitch and a customized email will help you stand out. One-page templates.

A/B testing 101

A/B testing Pitch Referrals Niche 101

ConversionXL

AUGUST 10, 2021

To run successful influencer marketing campaigns on Instagram: Don’t obsess over follower counts: Unless you have a nearly unlimited marketing budget, it pays to focus on niche micro-influencers (i.e. Track Link in Bio clicks and referral traffic to see which types of links drive the most engagement.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

MAY 6, 2019

A/B testing and optimization. Testing and optimizing your landing page is an integral part of the process. It's unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions. Analytics tools. 5 | 9767 reviews.

A/B testing 78

A/B testing Price CRM Lead generation 78

Salesforce

APRIL 16, 2024

Plan before you build a campaign There are some key steps to understand before getting started. Sending out newsletters or email campaigns featuring blog posts, special promotions, or product updates keeps the audience informed and engaged. To be effective, SMB email campaigns must address specific challenges and opportunities.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Hubspot

APRIL 18, 2014

Run A/B tests to see how short you can get the form so you''re still getting quality leads and making your sales team happy, but you''re not putting your landing page visitors through too much to receive the content on the other side of your landing page. If you''ve never run an A/B test before, here''s a guide to show you how.

A/B testing 78

A/B testing Referrals Promote Conversion 78

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Marketing an agency that’s lived off referrals.

Referrals 110

Referrals Clients Networking Start-ups 110

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Traffic by source.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Highspot

MARCH 21, 2024

In contrast, marketing emails aim for a wider audience and usually tie into a specific campaign. Promotional Emails Promotional email campaigns highlight a special offer. If you have a referral or mutual connection, be sure to mention it. Do you have irresistible savings, limited-time offers, or other exclusive opportunities?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Hubspot

SEPTEMBER 26, 2014

X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.). Things you can test to optimize the notification emails you send to blog subscribers. Suggested Testing Methodology: A/B test variations in CTA copy, design, and offer type on individual posts.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

The 5% Institute

JUNE 15, 2023

This data will enable you to create targeted and personalized lead generation campaigns. A/B test different CTAs to optimize conversion rates continually. Running Effective Email Marketing Campaigns Building an email list Email marketing remains one of the most effective lead generation strategies.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

ConversionXL

FEBRUARY 29, 2016

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing / reviews / referrals, etc. Campaign Monitor ($29-699 / month). How to A/B Test Transactional Emails. Image Source. 399.95 / month).

A/B testing 90

A/B testing Promote Start-ups Contact 90