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How cognitive biases influence email A/B tests

Martech

Learning to recognize and avoid these biases will help you run more reliable, data-driven testing and generate insights you can use to create more engaging and effective email messages and a stronger program overall. How bias affects A/B testing A/B testing is a key part of your email marketing program. Processing.

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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Also, run only one A/B test at a time.

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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Processing.Please wait.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?