ConversionXL

MARCH 10, 2017

When testing email subject lines, start by deciding what you want to learn. Sounds obvious, but many people run subject line A/B tests simply because the option is right there in their tool. From there, follow the same A/B testing processes and methodologies you’ve been reading about on CXL for years.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. It’s a gesture that has achieved a 9.89% click-through rate.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Vab Dwivedi – E-Commerce and Customer Experience Optimization Practices from Dell.com. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Trust is a big deal online and extends way beyond e-commerce. After all, there’s more to CRO than A/B testing. Many landing pages contain multiple offers.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

Salesmate

JUNE 11, 2021

The number of emails that are not delivered to the customer’s inbox and bounced back to you are depicted by the bounce rate. Click through rate . CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. E-commerce .

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Hubspot

JUNE 14, 2019

You can manage all of your polls and quizzes in a single dashboard and track your results thanks to detailed analytic reports, which track impressions, the number of votes, click-through rates, social sharing, and more. Plus, built-in A/B testing and instant analytic reports make it easy for you to measure your performance.

Price 101

Price E-commerce A/B testing Contact 101

ConversionXL

AUGUST 17, 2016

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing Follow-up 74

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. 42% unique click through rate.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114