Search Engine Land

SEPTEMBER 17, 2024

Focus on a strong thumbnail to boost click-through rates. Engagement rates : Includes likes, comments, shares and saves. Watch time and completion rates : Indicates viewer interest and content quality. Click-through rates and conversion metrics : Essential for videos aimed at driving actions.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Engagement metrics: Are personalized messages resonating?

A/B testing 87

A/B testing CTR Click Through Rate Healthcare 87

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. The results?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this?

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

DECEMBER 21, 2017

9 The Growth Marketing Process. High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names. The truth is, they simply had a solid growth marketing process. #8 7 Do Review Stars on Google Help Click-Through Rate?

A/B testing 85

A/B testing UX CTR Click Through Rate 85

Hubspot

OCTOBER 28, 2020

What are your company's typical email click-through rates? What is your average landing page conversion rate? This will likely involve meeting with your company's management team to determine your business' growth projections so you can understand how Marketing fits into this bigger picture. Leverage A/B testing.

A/B testing 101

A/B testing Click Through Rate Technique Meeting 101

Salesforce

FEBRUARY 19, 2024

Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. The higher the click-through rate, the more people are strolling around your “digital aisles.” Subscription growth Subscribers are like your fan club.

A/B testing 111

A/B testing Click Through Rate Campaign CTR 111

ConversionXL

JANUARY 31, 2014

To know for sure, look at the ads pointing to that page that receive the highest click through rates. Unbounce , on the other hand, features Nemo – Director Of Growth from KissMetrics in a hybrid of explainer & video testimonial. Why go through all the trouble? Click Fear & How To Avoid It.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Reach metrics include the following reports: Impressions Impressions click-through rate (CTR) Traffic sources. Conclusion.

CTR 134

CTR Click Through Rate Non-Profits Niche 134

Heinz Marketing

JANUARY 26, 2022

That’s a 186% YoY growth. Seeing the growth is encouraging, but how are they implementing AI? According to Persado , Chase saw a 450% increase in click-through rates on their ads compared to 50-200% increase they normally saw with human-generated copywriting. Chase Bank. Wrapping it up.

Click Through Rate 84

Click Through Rate A/B testing Campaign Presentation 84

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Organic Click-Through Rate.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Hubspot

DECEMBER 7, 2010

Can you easily create A/B tests of your email offers? Is the reporting comprehensive enough to track open rates and click-throughs? While email list growth is generally a good indicator, is that what you are ultimately looking for? On-Demand Webinar: What's Worth A/B Testing?

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Hubspot

JUNE 29, 2012

You can see the improvements for buyers and marketers in the stories of the companies like Tufts Medicare Preferred and Thermo Fisher Scientific , where increased personalization and optimization of the marketing process led to significant lead growth. Why is this happening?

A/B testing 77

A/B testing Click Through Rate Consult Start-ups 77

Salesforce

MARCH 26, 2025

Seven tips to optimize your ecommerce store with AI Optimizing your ecommerce store with AI Importance of AI in ecommerce Ecommerce growth coexists with AI. 83% of teams with AI saw revenue growth versus 66% without AI. Test, measure, and optimize continuously: Automated campaigns should never be “set and forget.”

Price 52

Price Campaign A/B testing CTR 52

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Use these examples as a jumping-off point, and tweak and test as appropriate.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

MARCH 4, 2024

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. A/B test like crazy Think focus groups, but modernized. Try new things and see what resonates and what doesn’t.

A/B testing 115

A/B testing Click Through Rate Campaign Trust 115

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

MAY 14, 2024

In part 3, I’m focusing on the actionable steps and best practices that are essential for creating a sustainable attribution strategy that not only uncovers the path to conversion but also empowers businesses to make informed decisions and drive growth. With that let’s get started! Request a free brainstorm call here.

Customers 114

Customers E-commerce Campaign Drivers/motivators 114

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. Above, the average order value and sales conversion rate equally impact total sales growth. Use growth marketing approaches to optimize ecommerce strategies. The most simplistic version of this is the A/B test.

Referrals 129

Referrals Retail Growth Cross-sell 129

Salesforce

FEBRUARY 13, 2024

Test some options : Try some A/B testing to experiment with different variations of your opt-in forms. Test different headlines, images, and call-to-action (CTA) buttons to identify which elements resonate best with your audience. What are some key errors to avoid?

E-commerce 110

E-commerce A/B testing Legal Promote 110

Hubspot

JANUARY 13, 2012

What CTA Click-Through Rate Can Tell You. CTA click-through rate will simply tell you how many of your blog visitors clicked on your blog's CTAs. Sounds simple, but if no one is clicking through to your landing pages, you'll never generate any leads!

Click Through Rate 78

Click Through Rate Referrals A/B testing Promote 78

Capterra Sales & Marketing Software

SEPTEMBER 28, 2021

We empower businesses to accelerate their growth by helping them find the right software. The tool also allows you to run A/B tests to know which type of email works best for you and improve clickthrough rates. Key Features: A/B testing. HubSpot offers community support for the free plan. Read reviews.

A/B testing 104

A/B testing Objectives and Key Results Campaign Contact 104

ConversionXL

APRIL 3, 2019

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Enable evidence-based growth at the heart of the company—democratize research so that product teams don’t have to worry about statistics. Eric Allen: “Losing Tests Can Be Winners, Too.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Capterra Sales & Marketing Software

SEPTEMBER 28, 2021

We empower businesses to accelerate their growth by helping them find the right software. The tool also allows you to run A/B tests to know which type of email works best for you and improve clickthrough rates. Key Features: A/B testing. Want to reach your target audience in a personalized way? Read reviews.

A/B testing 105

A/B testing Objectives and Key Results Campaign Contact 105

Salesforce

APRIL 16, 2024

Stay on top of performance metrics Monitoring email metrics such as open rates, click-through rates, and conversion rates will cost you nothing but time, and it will be worth it. A/B testing subject lines, content, or sending times allows for optimization based on data-driven insights.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Hubspot

JANUARY 14, 2021

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Review Important Metrics. Think about it.

Meeting 101

Meeting A/B testing Presentation CTR 101

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. Ad creative click-throughs and response rates often fall over the long term. This ain’t new, either.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth. Engagement rate. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Highspot

MARCH 21, 2024

Following the news of [Prospect’s Company]’s recent acquisition of [Other Company], it’s clear that [Company] is poised for significant growth and transformation. Response rate = (Number of replies / Total emails delivered) x 100 3. If you have a referral or mutual connection, be sure to mention it.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96