Remove A/B testing Remove Click Through Rate Remove High impact
article thumbnail

How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

Can you easily create A/B tests of your email offers? Is the reporting comprehensive enough to track open rates and click-throughs? Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers.

article thumbnail

How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? Derek Sivers suggests you “test the riskiest assumptions first” Otherwise, consider the following… High impact ideas. via Startup Lessons Learned). Insights > Winning.

Product 67