ConversionXL

OCTOBER 26, 2015

Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. One thing that is often either overlooked or misunderstood, is the difference between client-side and server-side testing tools.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

JANUARY 22, 2015

Let’s say your boss or client asks that question. So we recommend to many of our testing clients to continue to run an ongoing back-test. Better to find C which beats both A and B! A while ago I was working on a major CRO project for a large e-commerce client. Now 3, 6 or 12 months go by.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Image Source.

A/B testing 115

A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

FEBRUARY 20, 2015

A/B testing is great, and very easy to do these days. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. You can also improve without testing.

A/B testing 110

A/B testing Conversion Represent Legal 110

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. A/B Tasty , Kamaleoon ). How unreliable, you ask?

A/B testing 96

A/B testing CTR Conversion Clients 96

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

A/B testing 100

A/B testing Price Conversion Prospecting 100

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 86

A/B testing Territory Clients Technology 86

Heinz Marketing

NOVEMBER 16, 2019

4 Strategies for Building Long-Term Client Relationships. Earning your audience’s trust isn’t an easy task, but here are some strategies that might help build a relationship with your clients. A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too.

A/B testing 85

A/B testing B2B Clients Conversion 85

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Seasonal creative and offer testing. Incrementality testing. Once you choose your channel(s) to test, you must find some budget.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Analytics and A/B testing are important tools, but they say what happened without explaining why.

Growth 104

Growth A/B testing Customers Referrals 104

Search Engine Land

JULY 22, 2024

CRO is mainly about A/B testing, but most tests focus only on landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages. For example, a client recently suggested a Meta Ads image that, out of context, conveyed a completely different message.

A/B testing 96

A/B testing UX Campaign Conversion 96

Sales Pop!

MARCH 12, 2025

This builds credibility and makes it more likely to induce a client to choose a source with that level of confidence over the competition. Performance optimizations are ensured through continuous A/B testing of content formats, course structure, and calls to action.

Lead generation 130

Lead generation Process Education A/B testing 130

Sales Pop!

NOVEMBER 18, 2021

Choosing the right tools for hot lead generation for your business will help you scale faster, expand the VIP-client segment, and earn additional profits. With online chats, you can not only support your existing clients in real time but also attract new potential customers. Online Chats. A free trial is available.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Heinz Marketing

OCTOBER 15, 2023

Predict customers’ next purchase through deep learning Deliver journey-aware product recommendations Adapt recommendation layouts according to context Configure algorithms to enhance product recommendations Enrich recommendation algorithms with offline purchase data Fuse multiple recommendations strategies Deploy recommendations on both client – (..)

A/B testing 122

A/B testing E-commerce Growth Engineering 122

Salesforce

AUGUST 15, 2024

Communication tools such as instant messaging and video conferencing make it possible to connect instantly with customers and clients — reducing the delays of traditional email. Market expansion : Ecommerce platforms can help businesses reach clients all over the world. These tools help you stay connected no matter where you are.

Product 89

Product E-commerce CRM A/B testing 89

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ClickFunnels

DECEMBER 18, 2022

For example, I once had a client who tracked the clicks on a certain button as “conversions” but they were counting clicks on the button when opt-in information hadn’t been entered (i.e. How are you testing new iterations? Finally, a common mistake people make when A/B testing is changing everything in each new version.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. What you’re interested in understanding is what is the best product that I should recommend to my clients? What is the best action for me to retain my clients?”.

A/B testing 109

A/B testing Customers Drivers/motivators Clients 109

Salesforce

NOVEMBER 5, 2024

To maximize their impact, be intentional with your content and send relevant information on specific products or services that would be beneficial to a specific client segment. Test, test, test, and then optimize If you’re not testing your email journeys, you’re guessing.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Veloxy

APRIL 25, 2022

You can A/B test email subject lines, discover and personalize messaging to buyer personas, and tailor your send schedules around each recipient’s inbox behavior. If you or your company don’t have optimal name recognition, be sure to share what contacts and clients do. If you don’t believe me, that’s okay… I wouldn’t blame you.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Martech

APRIL 14, 2025

Interestingly, while performance data is important to their work (for tasks like A/B testing or sentiment analysis), this team has traditionally depended on MOps or data analysts for those insights. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying.

Territory 82

Territory Government Legal A/B testing 82

Veloxy

SEPTEMBER 29, 2021

In many respects, client-lead data is more valuable than typical user data. How does a new lead compare to existing clients? Sales Tasks to Automate for Maximum Impact Sales reps execute hundreds of small tasks to move a client through a sales funnel. Can it handle unique our client types? But, it can still be a problem.

Territory 342

Territory Represent Sales Lead generation 342

ClickFunnels

JANUARY 28, 2022

Do you regularly build websites for clients? Convertri offers a sub-accounts feature that allows you to create sub-accounts for clients so that they could access their pages. Here at ClickFunnels, we have spent the last seven years relentlessly A/B testing sales funnels, including the standard elements of landing pages.

A/B testing 148

A/B testing Launch Price Up-sell 148

Martech

JUNE 18, 2024

” Keep it short: Limit to 50 characters to prevent cutoffs in most email clients. Test variations: Employ A/B testing to find what works best. Example : A fitness apparel brand uses A/B testing to determine the optimal time to send their emails.

Campaign 116

Campaign A/B testing Sports Retail 116

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

ConversionXL

OCTOBER 30, 2015

In the other room, behind the mirror, the clients sit and observe. After the group concludes, the moderator goes back to the client room for the debrief and is stunned to see the levels of perceptual distortion that are at work. One male client feels that Respondent 8 “summed the whole group up for him. Image Source.

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113

Martech

MAY 15, 2024

Dig deeper: 7 key email metrics to track beyond opens and clicks Case study: Finding the right reporting window to measure success This case study from work I did for a client reveals the need to include the long-tail results in your reports. Here’s what we found: Our client sends campaigns twice weekly and tracks them over four days.

A/B testing 122

A/B testing Campaign Conversion Up-sell 122

ConversionXL

OCTOBER 23, 2019

Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. One thing that is often either overlooked or misunderstood is the difference between client-side and server-side testing tools.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. For a banking client, discovery involved interviewing stakeholders across seven departments and auditing five of their marketing systems.

A/B testing 116

A/B testing Campaign Clients Referrals 116

ConversionXL

OCTOBER 8, 2015

As Manuel da Costa put it, “You have an audit trail of everything you have done for that client – so you can show them the value of your optimization efforts.”. The second is about knowledge management, supporting test ideas, and evolutionary learning. What is high tempo testing? You Need To See It To Believe It.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

DECEMBER 13, 2013

10: How to Build a Strong A/B Testing Plan That Gets Results. The most complete article on A/B testing ever written. We design for higher conversions, our priority is more money in our clients pocket. These 10 posts got the most reads this year, make sure you didn’t miss any of them.

A/B testing 120

A/B testing UX User Experience Start-ups 120

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. This particular client has continued to see this rate of success month over month. For this particular client, automated flows are opened significantly more, and bring in more revenue.

A/B testing 133

A/B testing Education Follow-up Campaign 133