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6 tips for creating a winning email marketing calendar

Martech

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Consider A/B testing A/B testing is the secret weapon of any email marketing program. Also, run only one A/B test at a time.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Captures Leads Through Gated Content Giving away high-value learning materials in exchange for contact details converts anonymous visitors into qualified leads. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

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What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

Promote your content upgrade by contacting industry influencers and bloggers and asking them to link to your resource. Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing. Optimize landing pages to capture leads from guest blog traffic.

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ClickFunnels 2.0 Against The World: Feature Comparisons

ClickFunnels

Need a landing page to collect email addresses, get registrants for a webinar, or promote your lead magnet? A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. ClickFunnels 2.0 Cost $50/Month.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. For example, Einstein AI analyzes past engagement patterns and automatically selects the best time to reach each contact, helping you boost open rates and overall engagement.