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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

This multifaceted strategy aims to incorporate the value of backlinks , the importance of technical SEO as a foundation and the essential nature of user experience (UX). If your site performs well on mobile devices, it’s more likely to be linked to by other mobile-friendly sites, and it improves the overall user experience.

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The 14 best HubSpot updates from March 2025

Martech

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Together, these changes improve contact accuracy and save your team time during outreach.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Captures Leads Through Gated Content Giving away high-value learning materials in exchange for contact details converts anonymous visitors into qualified leads. Conduct Assessment & Continuous Optimization Analyzing user engagement, course completion, and lead conversions sheds light on what is working.

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

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Let consumers tell you how they want to be contacted

Martech

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Here A/B testing comes into play. Consider a preference center as a growing component of the user experience.” But that approach was not foolproof. Cash said. “Do

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Should You Use Navigation on Landing Pages?

ConversionXL

Let’s see what A/B testing data has to say on the matter by looking at things from both sides. Navigation links allow visitors to move around a webpage and mainly serve two purposes: Tell the user which page they’re currently viewing; Enable the user to go to another page with ease. Alarming, yes. Is it really a big deal?