A/B testing Contract Real Estate Referrals 
SaaStr
JULY 12, 2022
If you only have one, you’re not running an A/B test and you really have no idea why this one rep is doing well. That’s great, we get the brand and we get second order revenue and referrals, we should do that. Let’s say ACV’s annual contract value, what your product’s price per year.
PandaDoc
JULY 12, 2022
Also, A/B test it regularly. Most importantly, if you can, A/B test these CTAs regularly. Get creative with it — try and test a bunch of different preview texts to see what works and what doesn’t. Mention referrals (if that’s the path being used). And something like manual contracts won’t cut it.
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