Remove A/B testing Remove Conversion Remove Education
article thumbnail

How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

article thumbnail

5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. And the only way to validate your assumptions is to test.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

article thumbnail

CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

article thumbnail

Can You Run Multiple A/B Tests at the Same Time?

ConversionXL

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Goes to product page – test C. Adds product to cart – is entered into test D. Completing checkout – test E in effect.

article thumbnail

12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Always A/B test your videos before making them live. Nothing kills conversions and sales as much as lack of personalization. A/B test your emails. This method is called A/B testing (a.k.a.

Technique 230
article thumbnail

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

Growth 103