Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Dropboxs game-changing shift In 2007, Dropbox was a startup facing a major challenge. Analytics and A/B testing are important tools, but they say what happened without explaining why.

Growth 104

Growth A/B testing Customers Referrals 104

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

A/B testing 78

A/B testing Promote Follow-up Conversion 78

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Hubspot

APRIL 3, 2014

In 2014, the buzzword game has changed. Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. Think about it.

A/B testing 78

A/B testing User Experience Technique Pitch 78

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

A/B testing 78

A/B testing Conversion Start-ups Gaming 78

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 113

A/B testing Campaign Retail Angle 113

ConversionXL

MAY 19, 2015

We tested using visual hierarchy, making the menu orange (sitewide): The result: almost 12% drop on conversions and even a bigger drop in revenue per visitor. Iterative testing is the name of the game. Run as many follow-up tests as needed to your data-driven hypothesis, and follow your winning tests the same way.

A/B testing 106

A/B testing Drivers/motivators Follow-up Gaming 106

ClickFunnels

NOVEMBER 22, 2022

Track your opportunities, conversations, appointments, sales reps’ progress, phone calls, lead scoring, and tons more. When it comes to building a sustainable business that supports you well into the future, subscriptions are the name of the game. A/B Testing — Avg Cost. $40/Month. ClickFunnels 2.0 ClickFunnels 2.0

A/B testing 52

A/B testing Niche CRM Up-sell 52

Search Engine Land

SEPTEMBER 12, 2023

Want to stay ahead of the game? Media Mix Modeling (MMM) and incrementality testing are essential to gain valuable insights into marketing campaigns’ effectiveness and efficiency: MMM provides a holistic view of how different channels interact and influence customer behavior, enabling managers to allocate budgets optimally.

Account management 132

Account management Gaming A/B testing Campaign 132

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this? image source.

Engineering 117

Engineering Conversion Growth A/B testing 117

Martech

OCTOBER 23, 2024

As companies continue to step up their personalization game, those who successfully navigate these challenges will be better positioned to meet rising consumer expectations, build stronger customer relationships, and deliver personalized experiences. Recap Personalization isn’t just some fancy buzzword or corporate jargon.

A/B testing 116

A/B testing Engineering Campaign Start-ups 116

ClickFunnels

OCTOBER 26, 2021

They are professionally designed, visually stunning, and optimized for conversions. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. Otherwise, you won’t be able to tell which sales funnel consultants are the real deal and which ones just talk a big game.

Consult 201

Consult A/B testing Cross-sell Sales 201

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

A/B testing 55

A/B testing Pitch Referrals Follow-up 55

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Visibility : Gain presence on a social-SERP for relevant topic/conversation. This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform. Shows how well your content resonates.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ClickFunnels

JANUARY 26, 2022

Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet… Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. What keywords belong to your business?

Niche 246

Niche Click Through Rate Sales A/B testing 246

Hubspot

NOVEMBER 18, 2020

Conversational Landing Pages. At least, not on conversational landing pages. Conversational landing pages are excellent options for freemium tool pages, complex product pages, and product education sign-up pages. Landbot – This chatbot platform lets you build a customized conversational landing page.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 117

B2B Gaming Niche Appointment 117

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Be transparent about data collection and ensure strong privacy measures are in place.

A/B testing 92

A/B testing CTR Click Through Rate Healthcare 92

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

Salesforce

AUGUST 15, 2024

Collaboration features The ability to collaborate in real time with shared workspaces, chat, and video conferencing is a game changer for companies because it allows for things like remote work and instant communication. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites.

Product 85

Product E-commerce CRM A/B testing 85

Hubspot

SEPTEMBER 15, 2024

The Good is an agency focused on conversion rate optimization (CRO). They’ve increased revenue and conversion rates by as much as 132% and 87% respectively for big name clients like Xerox, The Economist , and SwissGear. Five Common Site Features That Are Actually Conversion Killers 1.

Conversion 69

Conversion Gaming UX Referrals 69

Hubspot

SEPTEMBER 3, 2014

Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. What it comes down to is the more landing pages you have ranking in search engines, showing up on social media sites, and getting forwarded through email, the more conversion opportunities there’ll be for potential leads. Au contraire!

Lead generation 78

Lead generation A/B testing Conversion Education 78

ConversionXL

MARCH 3, 2021

Why PPC is an effective short term strategy, but SEO is the long game. In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.) 2) Use single keyword ad groups.

Campaign 146

Campaign Prospecting A/B testing Conversion 146

ConversionXL

JULY 22, 2015

As mentioned in this SumAll article , sometimes A/A tests will come up with some quirky results, thus making you question the efficacy of your tools and your a/b testing plan. The one tailed test takes as a null hypothesis the belief that the variation is not better than the control, but could be worse.”

A/B testing 107

A/B testing Engineering Conversion Represent 107

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Time to kick back and watch the conversions roll in, right?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ConversionXL

MAY 6, 2014

Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate. A mere 1% increase in conversion rate could have been the difference between a huge loss and a decent profit. Adding more to the package actually reduced my conversion rate. image source. Value Proposition.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. via KlientBoost).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. But is the data from the tests you run during major shopping holidays representative? If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

MARCH 23, 2015

If it’s time to step up your web copy game, the ten following tips will help you increase conversions on your website and ultimately close more business. If you wouldn’t use a phrase in a personal conversation with a customer, then don’t use it in your web copy. Conversions' 1) Be clear. 6) Don’t overlook microcopy.

Conversion 78

Conversion A/B testing User Experience Presentation 78

ConversionXL

AUGUST 4, 2015

Knowing what your customers want, when they want it, and how they’d like it served up to them is not just at the heart of game changing television shows. It’s also the core of developing winning test hypotheses. You’ll learn how to pull out the key messages from your prospects and customers and use them to boost conversions.

Conversion 115

Conversion Customers Price A/B testing 115