Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Search Engine Land

MAY 2, 2022

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A/B testing 83

A/B testing Launch Engineering Conversion 83

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

Sales Pop!

JANUARY 27, 2022

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Always A/B test your videos before making them live. Nothing kills conversions and sales as much as lack of personalization. A/B test your emails. This method is called A/B testing (a.k.a.

Technique 230

Technique A/B testing Campaign Promote 230

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 113

A/B testing Campaign Retail Angle 113

ClickFunnels

SEPTEMBER 17, 2021

It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. That should lead to an increase in the overall conversion rate of your sales funnel, meaning more sales, more revenue, and more profit. Conversion Rates. Visitor to lead conversion rate.

A/B testing 235

A/B testing Sales Conversion Price 235

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

ClickFunnels

AUGUST 8, 2021

A wide variety of proven page templates have been optimized for conversions. A/B testing. A/B testing. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. A/B testing. Drag-and-drop page editor. Go with ClickFunnels. Page templates.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts. Different CTAs.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

NOVEMBER 18, 2021

We recently were able to achieve a 59% conversion rate on an E-book funnel with a 25% SMS optin on the thank you page. Conversion Rate — This is the percentage of people who convert at each step of your lead-generation funnel. When we’re talking about conversion rate, the drop-off point is the place that needs to be optimized.

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The big question for any AI updates is how the new tools will lead to conversions and other business goals. The post Klaviyo launches Klaviyo AI appeared first on MarTech. Why we care. AI capabilities. Get MarTech!

Launch 109

Launch A/B testing Campaign Technology 109

ClickFunnels

NOVEMBER 25, 2022

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. appeared first on ClickFunnels. What Is a Landing Page?

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

ClickFunnels

AUGUST 5, 2021

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? Conversion vs. lead generation. Table of Contents What Is Conversion?

Lead generation 130

Lead generation Conversion A/B testing Promote 130

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ClickFunnels

DECEMBER 19, 2021

A lead generation landing page is a landing page that is designed with a single conversion goal in mind: Persuading the visitor to provide their email address in exchange for the lead magnet. These typically increase the conversion rate but you should A/B test everything just to be sure. Just saying.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

OCTOBER 26, 2021

However, you can make it even more effective by tweaking it to your specific situation, whether you’re launching a book, running an agency, selling physical products, whatever. They are professionally designed, visually stunning, and optimized for conversions. Optimize Your Sales Funnel With A/B Testing.

Consult 201

Consult A/B testing Cross-sell Sales 201

Martech

SEPTEMBER 16, 2024

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

ConversionXL

JANUARY 28, 2013

Usability testing is the black horse of boosting conversion. If your site is difficult to use or understand (= has usability problems), it kills conversions. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. Usability vs A/B testing.

Conversion 106

Conversion A/B testing Price User Experience 106

ConversionXL

DECEMBER 4, 2014

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. By the time it launched, it was already outdated. Should you redesign the whole website?

Conversion 124

Conversion User Experience A/B testing Launch 124

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. Shortly after the campaign launch, the competition releases a smartphone with slightly better battery life. for conversations In the above example, a conversation might have sussed out the nuance to save the campaign.

Conversion 109

Conversion A/B testing Campaign Promote 109

ConversionXL

DECEMBER 12, 2018

To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. Does your team have a conversion optimization process that you follow? Do you have a formal conversion/user-research process you use for extracting insights? A/B Testing.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel. It’s hard to say what conversion rate you should aim for because it depends on the industry you are in. Continue reading….

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Maybe a new product launch is getting super high engagement but no purchases? It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. Why is this? image source.

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? The company is implementing both a responsive design and a tablet-optimized catalog to boost their mobile and tablet conversions, and clearly its paying dividends. Think Thank Photo.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 57

A/B testing Click Through Rate Campaign Launch 57

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

NOVEMBER 21, 2021

Now, seven years after the launch, it’s at $100M+ in annual revenue. A landing page is a type of web page that is designed with a single conversion goal in mind. Here’s a quick overview of a sales funnel conversion rate optimization process: Analyze your sales funnel data. Test your hypothesis with A/B testing.

Pitch 256

Pitch Sales Lead generation Niche 256

SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it. They run 500 A/B tests a quarter. #4. Paid subs are growing 71%.

A/B testing 127

A/B testing B2C B2B Growth 127

ClickFunnels

NOVEMBER 18, 2021

A landing page is a type of web page that is designed with a single conversion goal in mind. Here’s an overview of the conversion rate optimization process: Analyze your sales funnel data. Come up with ideas for improving the conversion rate. And launch your funnel! …in 4 Create a Landing Page For Your Lead Magnet.

Price 241

Price Sales A/B testing Pitch 241

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Antavo , the AI-powered loyalty platform, launched Timi AI, an AI agent. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth.

A/B testing 66

A/B testing Launch High impact Campaign 66

ClickFunnels

JULY 2, 2021

Analyze the conversion rates of each page. Look for ways to increase those conversion rates. Use A/B testing to test your ideas against the original page. Continue until you have increased its conversion rate. Do this until you have improved the conversion rates of the entire funnel.

Cross-sell 246

Cross-sell Sales Niche Price 246