Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness.

Customers 110

Customers A/B testing B2C Cross-sell 110

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. Major changes in traffic quality are a likely malefactor.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

MAY 7, 2015

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Goes to product page – test C. Adds product to cart – is entered into test D. Completing checkout – test E in effect.

A/B testing 117

A/B testing Start-ups Education Presentation 117

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. This happens more often than you’d think.

A/B testing 96

A/B testing CTR Conversion Clients 96

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

ConversionXL

OCTOBER 26, 2015

It is no different with us in conversion optimization. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. If you can, do split URL testing instead.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

MAY 16, 2016

Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings , both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one.

A/B testing 86

A/B testing Territory Clients Technology 86

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Why would you want to do this?

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

Heinz Marketing

NOVEMBER 16, 2019

Analyze 6 Elements to Land Better Conversion Rates. A look at some of the specific elements that make for the best conversion rates. Having a large audience is nice, but it shouldn’t be your main goal when it comes to social platforms like LinkedIn. A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes.

A/B testing 82

A/B testing B2B Clients Conversion 82

ClickFunnels

JANUARY 18, 2023

Even then there’s very little copy, like in our “The Funnel Hacker’s Cookbook” squeeze page, you still want to mention the main benefit of your free offer. (In This may not sound like a big deal but it can increase the conversion rate of your landing page. #7 What Affiliate Marketing Sales Funnel Works Best?

Product 246

Product A/B testing Lead generation Niche 246

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

A/B testing 78

A/B testing Real Estate CRM Start-ups 78

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistics trap #3: Click rates and the conversion rate. Statistics trap #4: Fear of multivariate tests.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Automated results.

A/B testing 66

A/B testing Retail Campaign Growth 66

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers. Lead Capture Tools.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Why don’t you test?

Conversion 109

Conversion A/B testing Trust Price 109

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ClickFunnels

AUGUST 16, 2021

What’s the main problem they’re facing right now? We’ve already talked about creating a soap opera sequence to guide new leads toward conversion over a 5-day period. A/B Test Everything. Every email you send, every landing page you create, every sales funnel you use… they all should have an A/B test running at all times.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel. It’s hard to say what conversion rate you should aim for because it depends on the industry you are in. Continue reading….

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ConversionXL

JANUARY 28, 2013

Usability testing is the black horse of boosting conversion. If your site is difficult to use or understand (= has usability problems), it kills conversions. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. Usability vs A/B testing.

Conversion 106

Conversion A/B testing Price User Experience 106

ConversionXL

FEBRUARY 21, 2017

That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? User testing is basically testing a product or experience with real users.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. And so will your conversion rate. Web analytics analysis is a big part of that.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Search Engine Land

JULY 29, 2024

Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. Unlike traditional search engines, which simply list web pages, generative AI engines create conversational and nuanced responses.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Main Page Recommendations. Personalized Recommendations.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 19, 2013

“ I have too little traffic to test; hence, I can’t do conversion optimization. B t , I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. Main questions answered?

Conversion 124

Conversion A/B testing Niche Start-ups 124

Search Engine Land

JULY 19, 2024

Producing purposeful, high-quality content drives essential KPIs such as impression share, SERP saturation and CTR, making it critical to focus on the KPIs that align with your goal, whether it’s driving visibility, engagement or conversion. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Market share 100

Market share Real Estate A/B testing CTR 100

ClickFunnels

DECEMBER 5, 2022

A landing page is a web page designed with a single conversion goal in mind. It’s probably safe to say that the vast majority of landing pages fall into one of these two categories: Lead generation landing pages where the conversion goal is to get the potential customer’s contact details – typically their email address.

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing 97

A/B testing CTR Click Through Rate Healthcare 97

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Product should be your main channel for customer acquisition, retention and expansion. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. Gaetano DiNardi.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130