Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

A/B testing 114

A/B testing UX User Experience Engineering 114

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

A/B testing 134

A/B testing Retail Campaign Price 134

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness.

Customers 109

Customers A/B testing B2C Cross-sell 109

ClickFunnels

AUGUST 16, 2021

What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? That’s a huge increase in the conversion rate! Ideally, you should do both.

A/B testing 246

A/B testing Conversion Technique Follow-up 246

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. Their work amplifies user engagement and boosts conversions by making every interaction count. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 109

A/B testing UX CRM Strategize 109

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics. Processing. This includes dashboards, charts and graphs that make complex data more understandable.

A/B testing 116

A/B testing Campaign Technique Presentation 116

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

DECEMBER 19, 2024

Its all about how your brain processes information. The key is creating CTAs that align with these decision-making processes. Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Why does this happen?

A/B testing 117

A/B testing Drivers/motivators CTR Click Through Rate 117

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 112

A/B testing Campaign Retail Angle 112

Martech

MARCH 10, 2025

Processing. This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications. A/B testing helps refine content by identifying what resonates best with the audience.

Customers 106

Customers A/B testing Click Through Rate Campaign 106

ClickFunnels

JANUARY 18, 2023

This may not sound like a big deal but it can increase the conversion rate of your landing page. #7 Lead magnets are free, so potential customers won’t be as hesitant as they would be when making a purchase decision, but providing social proof can still help you increase the conversion rate of your landing page. ClickFunnels 2.0

Product 246

Product A/B testing Lead generation Niche 246

ClickFunnels

NOVEMBER 18, 2021

We recently were able to achieve a 59% conversion rate on an E-book funnel with a 25% SMS optin on the thank you page. The first step to any optimization process is to set realistic expectations. How much time does your team have to dedicate to testing and optimization? How many tests do you want to run per month?

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions. Processing.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Sales Pop!

JANUARY 27, 2022

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Always A/B test your videos before making them live. Nothing kills conversions and sales as much as lack of personalization. A/B test your emails. This method is called A/B testing (a.k.a.

Technique 230

Technique A/B testing Campaign Promote 230

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

Growth 103

Growth A/B testing Customers Referrals 103

ClickFunnels

NOVEMBER 22, 2022

Track your opportunities, conversations, appointments, sales reps’ progress, phone calls, lead scoring, and tons more. A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. ClickFunnels 2.0

A/B testing 52

A/B testing Niche CRM Up-sell 52

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts. Processing. Business email address Sign me up!

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. Processing. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Customers 125

Customers A/B testing Click Through Rate Legal 125

ConversionXL

JULY 8, 2021

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. How to calculate conversion rate.

Conversion 156

Conversion Growth Gambling A/B testing 156

ClickFunnels

NOVEMBER 25, 2022

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. appeared first on ClickFunnels. What Is a Landing Page?

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

ClickFunnels

NOVEMBER 17, 2021

The post 10 Ways To Get A Super Effective Lead Generation Process appeared first on ClickFunnels. That’s why today we are going to share ten tips that can help you create a super effective lead generation process. How will your lead generation process affect the rest of your sales funnel? #3 What Is Lead Generation?

Lead generation 201

Lead generation Process Contact Up-sell 201

Sales Pop!

NOVEMBER 9, 2021

Given the wide range of AI data analysis tools on the market today, there’s no good reason not to start leveraging AI as part of your data analysis process. Instead, most customers undergo a process that is known as the customer journey that entails research into both your product and your company as a whole.

A/B testing 213

A/B testing Campaign Education Presentation 213

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

AUGUST 5, 2021

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? Conversion vs. lead generation. Table of Contents What Is Conversion?

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Testing images at scale.

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

ClickFunnels

AUGUST 16, 2021

We’ve already talked about creating a soap opera sequence to guide new leads toward conversion over a 5-day period. One of the worst things you can do during that process — during the entire lead nurture process — discourages them from personally engaging with your emails. A/B Test Everything. just pay shipping.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

AUGUST 8, 2021

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online). A wide variety of proven page templates have been optimized for conversions.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Conversion rate: The percentage of social media users who take a desired action (e.g., Processing. ebooks, whitepapers). making a purchase).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 20, 2024

AI has revolutionized the once-tedious PPC ad creation process. I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. Processing. AdCreative.ai AdCreative.ai is a great tool for data-driven marketers. See terms.

A/B testing 85

A/B testing Price Retail Product 85

Martech

OCTOBER 4, 2024

Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

A/B testing 66

A/B testing Retail Campaign Growth 66

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

Process 131

Process Government A/B testing Start-ups 131

ClickFunnels

DECEMBER 19, 2021

A sales funnel is the process that a person goes through from first hearing about your business to becoming a paying customer to becoming a repeat customer. These typically increase the conversion rate but you should A/B test everything just to be sure. What Is a Sales Funnel? And then giving it to them for free!

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers. Conduct A/B tests to identify the most effective layouts, copy, and offers.

A/B testing 76

A/B testing User Experience B2C Campaign 76

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. Lead generation is the process of converting potential customers into leads by getting them to give you their contact details. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Demand generation Role: Drive awareness and interest through targeted campaigns.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61