A/B testing Conversion Service 
Martech
SEPTEMBER 13, 2024
August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Conversely, if you’re sending one per day, make sure your content is super relevant each time. The big bonus?
ConversionXL
NOVEMBER 16, 2017
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Why and when you should use A/B testing and personalization.
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Salesforce
DECEMBER 19, 2023
These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?
Martech
OCTOBER 9, 2023
Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!
Hubspot
AUGUST 27, 2020
An effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing. A/B Test Your Pinterest Ads. We have a complete guide to A/B tests here , but I’ll give you the long story short. How to A/B Test Pinterest Ads. You did it!
Hubspot
APRIL 9, 2021
Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.
Sales Pop!
MARCH 12, 2025
Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates. Conduct Assessment & Continuous Optimization Analyzing user engagement, course completion, and lead conversions sheds light on what is working.
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