Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g.,

Customers 109

Customers A/B testing B2C Cross-sell 109

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. This is a must.

A/B testing 134

A/B testing Retail Campaign Price 134

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics. Beginners can start with basic statistical concepts and gradually build their programming skills.

A/B testing 116

A/B testing Campaign Technique Presentation 116

Sales Pop!

MARCH 12, 2025

The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Why get started is better than submit The words on your CTA button have a direct impact on its effectiveness. Phrases like Get started suggest progress and ease.

A/B testing 117

A/B testing Drivers/motivators CTR Click Through Rate 117

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. But it did save us hours of content creation and gave us a starting point for refining and polishing. Why this match-up? Content elements.

A/B testing 112

A/B testing Campaign Retail Angle 112

ClickFunnels

JANUARY 18, 2023

Clickbank, the most popular affiliate marketing marketplace in the world, is probably the best place to start. includes a template library that features tried-and-tested squeeze page templates. This may not sound like a big deal but it can increase the conversion rate of your landing page. #7 But how? #1 ClickFunnels 2.0

Product 246

Product A/B testing Lead generation Niche 246

ClickFunnels

NOVEMBER 22, 2022

Send emails, create and sell courses, build an eCommerce store, brand and customize your website, start a membership program, take payments, buy domains, and tons more. In case you want more specifics, we’ve compiled tons of charts and feature explanations below to show you how ClickFunnels stacks up against other popular tools.

A/B testing 52

A/B testing Niche CRM Up-sell 52

ClickFunnels

SEPTEMBER 17, 2021

It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. That should lead to an increase in the overall conversion rate of your sales funnel, meaning more sales, more revenue, and more profit. Conversion Rates. Visitor to lead conversion rate.

A/B testing 235

A/B testing Sales Conversion Price 235

Sales Pop!

JANUARY 27, 2022

If you want to boost your sales , rethinking email marketing strategy is a great start. Test subject lines. Schedule follow-ups and reminders. Set up email funnels. Video marketing has the potential to help educate your customers, build awareness, and increase conversions. A/B test your emails.

Technique 225

Technique A/B testing Campaign Promote 225

ClickFunnels

NOVEMBER 18, 2021

We recently were able to achieve a 59% conversion rate on an E-book funnel with a 25% SMS optin on the thank you page. So start by setting realistic expectations…. How much time does your team have to dedicate to testing and optimization? How many tests do you want to run per month? where they start to lose interest).

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Business email address Sign me up! Processing. See terms.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Sales Pop!

NOVEMBER 18, 2021

Today, you can choose from a variety of strategies and tools for lead generation : online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing platforms, etc. This is done by using static website subscription forms, pop-ups, quizzes, surveys, etc. Paid plans start at $49 per month for 1,000 monthly credits (Basic).

Lead generation 244

Lead generation A/B testing Referrals CRM 244

ClickFunnels

NOVEMBER 25, 2022

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. Okay, but what if you have never created a landing page before and aren’t sure where to start?

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. A wide variety of proven page templates have been optimized for conversions. We have the results to back that up.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

JULY 8, 2021

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve. How to calculate conversion rate.

Conversion 156

Conversion Growth Gambling A/B testing 156

ClickFunnels

AUGUST 16, 2021

Now let’s walk through 7 steps to setting up a successful lead nurturing campaign. Before you set up your lead nurture campaign, you’ve got to understand the people you serve. We’ve already talked about creating a soap opera sequence to guide new leads toward conversion over a 5-day period. It lies up and to the left….

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

DECEMBER 19, 2021

The reason why the Value Ladder sales funnel works so well is that it allows you to: Start the relationship with that person by offering free value. A lead generation landing page is a landing page that is designed with a single conversion goal in mind: Persuading the visitor to provide their email address in exchange for the lead magnet.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Increased conversion rates: Content guiding users through the buyer’s journey. signing up for a newsletter , making a purchase).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

AUGUST 5, 2021

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? Conversion vs. lead generation. Table of Contents What Is Conversion?

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Search Engine Land

SEPTEMBER 16, 2024

In fact, CPCs are up by an average of 10% year over year, according to WordStream. Places to start include examining your ads, website experience or conversion process. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

OCTOBER 23, 2024

43% say a lack of effective analytics holds them up. Start small Walk before you run, run before you scale and stick with your most reliable data points while focusing on relevant business outcomes. Start experimenting If you’ve already begun personalization but it’s not going well, consider how experimentation can help.

A/B testing 115

A/B testing Engineering Campaign Start-ups 115

Sales Pop!

NOVEMBER 9, 2021

In fact, four out of five marketers say that they would rather give up social media marketing than email marketing according to a Hubspot survey. As AI technology becomes more and more prevalent and accessible, businesses of all sizes are now starting to use AI to guide their marketing strategy. AI Marketing. Creating a Sales Funnel.

A/B testing 207

A/B testing Campaign Education Presentation 207

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

Conversion 115

Conversion A/B testing Objectives and Key Results Manufacturing 115

Search Engine Land

SEPTEMBER 20, 2024

I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads. AdCreative.ai

A/B testing 85

A/B testing Price Retail Product 85

Search Engine Land

AUGUST 28, 2024

Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall. As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. How seasonality shakes up consumer behavior Consumers are a fickle bunch and seasonality plays them like a fiddle.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. You can then start building your custom funnel. You also want to set up a conversion goal to track the sign ups.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ClickFunnels

OCTOBER 26, 2021

The reason why the Value Ladder sales funnel is so effective is that it allows you to: Start the relationship with that person by providing free value. A lead magnet + one product is enough to get started. They are professionally designed, visually stunning, and optimized for conversions. Optimize sales funnels.

Consult 201

Consult A/B testing Cross-sell Sales 201

ClickFunnels

NOVEMBER 18, 2021

The Value Ladder sales funnel works so well because it allows you to: Start the relationship with that person by providing free value. Here’s how Russell explains it: Note that you only need a lead magnet + a frontend product to get started. A landing page is a type of web page that is designed with a single conversion goal in mind.

Price 241

Price Sales A/B testing Pitch 241

Salesforce

NOVEMBER 5, 2024

These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Gather customer feedback by setting up focus groups with customers or sending out a survey.

Campaign 94

Campaign Cross-sell Click Through Rate CRM 94

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. For example, ChatGPT has over 180.5

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ClickFunnels

JULY 2, 2021

Now it’s time to start thinking about how to maximize them. Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel!

Cross-sell 246

Cross-sell Sales Niche Price 246

Search Engine Land

SEPTEMBER 17, 2024

Let’s explore how to develop a holistic video strategy that sets you up for success. Setting clear goals and objectives Before you start creating videos, define what you want to achieve. Sales : Drive conversions and revenue through your video content. Business email address Sign me up! Processing. Production.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133