Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Strategize 101

Martech

FEBRUARY 24, 2025

Statistical modeling: R provides a wide range of statistical techniques, enabling marketers to build predictive models. A/B testing: R is useful for analyzing the results of A/B tests, allowing marketers to determine which variations of a campaign perform better and optimize their marketing efforts accordingly.

A/B testing 116

A/B testing Campaign Technique Presentation 116

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Lets focus on the design techniques that make CTAs stand out and encourage engagement. Continuous evaluation helps improve performance and increases conversions over time.

A/B testing 117

A/B testing Drivers/motivators CTR Click Through Rate 117

Search Engine Land

SEPTEMBER 24, 2024

Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. This article explores a powerful but often overlooked testing technique: causal impact studies. What are causal impact studies? Processing.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully.

UX 115

UX Technique Conversion Product 115

Hubspot

APRIL 3, 2014

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

A/B testing 78

A/B testing User Experience Pitch Technique 78

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Hubspot

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. A/B Testing. That was pretty much it. Podcasting.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

MAY 27, 2014

Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? If you are still convinced that it would be a good add-on to your site, test it out on your website to validate your hypothesis. What if they were holding back your conversion rate?

Conversion 125

Conversion User Experience Profit margin A/B testing 125

ConversionXL

FEBRUARY 21, 2017

That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

NOVEMBER 20, 2014

We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist. I reached out to fellow conversion optimization people, and asked them how they are going about qualitative research. User testing. User testing and usability testing are the favorites for many optimizers.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

Hubspot

MAY 25, 2020

As a marketer, it's important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren't converting on your site. Whatever the reason, I'm sure you're wondering how you can improve your conversion rate. Improving Your Website's Conversation Rate.

Conversion 101

Conversion A/B testing Campaign Trust 101

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. for conversations In the above example, a conversation might have sussed out the nuance to save the campaign. The question remains: how do marketers make room for these important conversations when everyone is pressed for time?

Conversion 104

Conversion A/B testing Campaign Promote 104

SaaStr

FEBRUARY 20, 2024

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Go To Market 109

Go To Market Territory Technique A/B testing 109

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). a copywriter should have a working knowledge of testing and design to be really great). CRO Specialist.

Conversion 90

Conversion A/B testing UX Education 90

Search Engine Land

JULY 29, 2024

Traditional SEO techniques often lay the essential groundwork for GEO, and when combined, they can create a powerful digital marketing strategy that maximizes your online presence. Unlike traditional search engines, which simply list web pages, generative AI engines create conversational and nuanced responses.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

APRIL 1, 2014

If you’re telling a good story, that makes a hell of a difference when increasing your conversions. This article by Ahmed Hussam on Tutsplus gives a lot of different techniques to direct the visitor’s eye. They appear to be testing how the photo subject’s gaze will impact conversions.

Conversion 122

Conversion Meeting Objectives and Key Results A/B testing 122

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. 1) HelloBar.

A/B testing 78

A/B testing Conversion Price Contact 78

ConversionXL

MAY 6, 2014

Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate. A mere 1% increase in conversion rate could have been the difference between a huge loss and a decent profit. Adding more to the package actually reduced my conversion rate. image source. Value Proposition.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? They may use different techniques, but they solve for the problem. The most important thing is the range and number of options.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

Salesmate

MARCH 26, 2021

It’s one of the best conversational tools, but it will only provide positive results when used to its best potential. So, before adopting live chat, there are various techniques and tricks that you must know to perform your best. Personalize every conversation . Measure conversation metrics for team performance .

Technique 80

Technique CRM Contact A/B testing 80

ConversionXL

AUGUST 4, 2015

You’ll learn how to pull out the key messages from your prospects and customers and use them to boost conversions. Increase conversions. And… gaps lead to big wide holes in conversions. How we used Voice of Customer Research to lift conversions on Learn Visual Studio. Results, questions, and eventually more tests….

Conversion 115

Conversion Customers Price A/B testing 115

ConversionXL

SEPTEMBER 20, 2016

What’s the best way to increase conversions? There are, however, research techniques that purport to do just that. Empathic design is one such technique, an underutilized facet of qualitative research. It’s actually a technique developed by German firm, Nymphenburg Group. The Seven Limbic® types.

A/B testing 105

A/B testing Technique Drivers/motivators UX 105

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Now, you don’t know why – there’s no causal link between searching and conversion. Correlation vs Causation.

Conversion 77

Conversion A/B testing X-functional Technique 77

Heinz Marketing

JULY 9, 2021

They hit the nail on the head when they note that content amplification isn’t a single strategy or technique, it encompasses many techniques, strategies, and methods such as social media, influencer marketing, paid search, etc. Fuel lower funnel conversions: purchases, App downloads, video views, and more.

B2B 138

B2B A/B testing Campaign Lead generation 138

ConversionXL

NOVEMBER 28, 2018

Google has made rapid improvements to their automated bidding strategies, like Max Conversions and Target CPA. However, when I tested the automated bidding betas for over 150 of my clients, manual CPC still won out. I’m in love with A/B testing (like, in love). But with A/B testing , you need to minimize variables.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Lead Fuze

AUGUST 17, 2021

The answer is A/B testing — a process that pits two versions of the same message against each other in order to determine which variation drives more desired outcomes. In the case of cold sales email , in particular, A/B testing can help you get: More opens. And conversions. The Benefits of A/B Split Testing.

A/B testing 98

A/B testing Follow-up Prospecting Campaign 98

Heinz Marketing

SEPTEMBER 26, 2023

Just as a captivating opening scene sets the tone for a great movie, a well-crafted cold open can set the stage for a successful B2B conversation, email, blog post, or any other form of communication. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 133

B2B A/B testing Pitch Technique 133

Veloxy

MAY 21, 2022

This is why we A/B test with personalized subject lines. I’m also reassuring the prospect that if and when we speak over the phone , the conversation will not be all about business. Like the email, we’ll share stories on the special olympics and other related topics, helping me eventually pivot to the business conversation.

A/B testing 173

A/B testing Prospecting Sports Pitch 173

ConversionXL

JULY 13, 2019

The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. In one study , an 11-field version of a contact form was replaced with a 4-field version, resulting in a 160% increase in the number of forms submitted and a 120% increase in conversion rate. Test your lead magnet.

Conversion 72

Conversion A/B testing Drivers/motivators Lead generation 72

Heinz Marketing

MARCH 24, 2022

Close the distance and create a conversational tone before they even open your email. . There is no magical formula but there are magic words and techniques to enhance the performance of your subject lines. Leverage A/B testing opportunities and improve those open rates! Magic Words.

A/B testing 123

A/B testing Technique Drivers/motivators Consult 123