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A/B Testing on Facebook: How to Do It Right

Hubspot

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

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Ghost Buttons: UX Disaster or Effective Design?

ConversionXL

So, are ghost buttons good or bad for conversions and UX? Conversion optimizer Angie Schottmuller summed it up nicely by saying…. Ghosted buttons have ghost conversions. Rather than just hypothesising on the impact of ghost buttons we decided to test them, as that’s what we do here. The A/B Test.

UX 89
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Email outreach for marketers: Measuring and optimizing performance

Martech

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Narrow down location targeting: Go beyond general regions. Imagine you’re offering UI/UX optimization to a Director of Marketing. What can you do?

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Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”

ConversionXL

I am the Web Experience Manager for Cisco in EMEAR, and I’ve been working on increasing our capabilities as a business when it comes to conversion optimization for the past three and a half years. Unfortunately, after trying this setup for a while, it failed to gain any real testing momentum, and we went back to the drawing board.

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Top 10 Best Enterprise CRM solutions for 2021

Sales Hacker

Chat with prospects in real-time using Conversations. The Ultimate plan includes AI capabilities, data enrichment to reduce manual data entry, territories and rules to help manage a large, global sales team. Competitors, sales goals and territory management. Territory management. Create and send proposals using quotes.

CRM 84
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Create an Offboarding Flow that Improves Retention

ConversionXL

Through these examples, it’s pretty clear what a bad offboarding UX looks like. But this is where we enter dangerous territory. Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey.

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The ultimate guide to creating a winning cold email strategy

PandaDoc

If you design and execute your strategy correctly, you can significantly improve open and response rates and move from the territory of “This isn’t worth doing, we never get any replies” into the “We just landed another deal and now need to prepare the contract” zone. Do B2B cold emails work?