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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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How to un-silo your organization and be more customer-centric

Martech

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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CDP and customer experience: Best of the MarTechBot

Martech

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Test and refine your email strategy. Perform A/B testing continuously to test the different versions of your emails to figure out which ones perform better.

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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities. This helped them A/B test subject lines to discover their customers’ preferences and work on personalization.