ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Salesforce

AUGUST 8, 2024

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Test and refine your email strategy. Perform A/B testing continuously to test the different versions of your emails to figure out which ones perform better.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. But as you mature, you can use these scenarios to reinforce each other; e.g., using Testing & Optimization to inform E-commerce Recommendations. Common capabilities are: A/B Testing, or more advanced A/B/.N

Technology 109

Technology Technology E-commerce A/B testing 109

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Upselling and Cross-selling ( Image Source ). This has to reflect in your ads.

Customers 133

Customers E-commerce Cross-sell Represent 133

Hubspot

AUGUST 25, 2015

For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You can also test offers from affiliate partners to see if you are able to build a scalable, predictable, and steady revenue stream.

A/B testing 78

A/B testing E-commerce Cross-sell Launch 78

ConversionXL

NOVEMBER 18, 2014

Vero explicitly shows users how far they’ve come in the process (they’ve already sent one email_ and then seamlessly leads users to the next step (running an A/B test or sending a newsletter). This email averages a 72 percent open rate. Tip #1: Confirmation Emails Aren’t Built to Drive Traffic.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124