ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

ConversionXL

MAY 3, 2017

Non-Engaged Subscribers. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Upselling and Cross-selling ( Image Source ). You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. Engaged Subscribers. Recent Buyers.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. ‘Profit is a result of user motivation.’ Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. performance.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. to “What made you cancel?”—provided

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106