Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
What about A/B testing? Is a CTR of 20% good or bad? Your goal is to improve your quality score while also building a profitable campaign. So using CTR and quality scores is our way of incorporating that feedback into ad serving. Now, how can you increase your CTR? But is one better than the other?
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