ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

JANUARY 14, 2021

Each week, have a couple team members present briefly about interesting projects they've been working on. Or for a social media intern to learn about the results of the latest email A/B test ? There should also be a few minutes built into each presentation for a little feedback. A Bit of Education. Think about it.

Meeting 101

Meeting A/B testing Presentation CTR 101

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

FEBRUARY 16, 2012

You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site. Testing value propositions. You definitely have to test your value proposition. A/B testing. In a nutshell, value proposition is a clear statement that.

A/B testing 134

A/B testing CTR Angle Conversion 134

ConversionXL

JULY 22, 2021

302s are useful for purposes such as A/B testing, where you want to trial a new template or layout. Improve title tags and meta descriptions to increase your click-through rate (CTR) in SERPs. Performing a technical SEO audit is the ideal time to optimize old titles and descriptions, and fill in any gaps to improve CTR in SERPs.

User Experience 162

User Experience UX CTR Engineering 162

Hubspot

JULY 26, 2012

Each week, have a couple team members present briefly about interesting projects they've been working on. Or for a social media intern to learn about the results of the latest email A/B test ? There should also be a few minutes built into each presentation for a little feedback. A Bit of Education. Think about it.

Meeting 78

Meeting A/B testing Presentation CTR 78

ClickFunnels

NOVEMBER 28, 2022

Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. One without urgency….

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

SEPTEMBER 18, 2012

When you've reached the point of trying to optimize for conversions, you'll want to do some serious A/B testing. Well, after you've tested basic things like copy, placement, and button color, you need to step it up a notch. That means getting involved in testing the impact different designs have on your CTA click through rate.

Click Through Rate 78

Click Through Rate A/B testing CTR Presentation 78

Hubspot

JUNE 15, 2012

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday's webinar, in fact!)

Click Through Rate 78

Click Through Rate A/B testing CTR Contact 78

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Presents the offer that was promised in your ad. A/B tested.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. What days are the sale staff present?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 9, 2015

This question is not about testing strategy, but about business objectives. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. So what might you be missing if you only focus on conversion rate?

Conversion 112

Conversion UX CTR User Experience 112

Hubspot

NOVEMBER 11, 2020

It's not enough to simply be present on the SERPs, which is what impression data measures. The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

APRIL 1, 2019

You want people to leave your presentation feeling like this, instead: Listening to @content_bistro dropping huge knowledge bombs. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Image source). TCCIRL pic.twitter.com/lst6RxQjwT — Mariana Norton ??

Pitch 133

Pitch Up-sell A/B testing Launch 133

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs. Gaetano DiNardi. Conclusion.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. Don’t limit your email testing to subject lines. Embrace testing of various elements in your email marketing efforts to optimize email performance. For instance, you might see that your email blast got a 3.4%

A/B testing 77

A/B testing CTR Click Through Rate Contact 77

PandaDoc

FEBRUARY 24, 2023

To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. This will help you define a relevant topic for your presentation.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. This will help you define a relevant topic for your presentation.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

ConversionXL

APRIL 14, 2016

11% CTRs: The new ads we created — which centered on the customer reviews from Amazon — looked like this: From the lowest CTR of 0.11%, to the highest of 6.85%, those audience-driven changes generated a 6,127% increase in click throughs. After all, there’s more to CRO than A/B testing. Singularity. Simplicity.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

Hubspot

DECEMBER 2, 2019

For instance, maybe you will run an A/B test. For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). Try to only make slight variations between emails A and B to ensure accuracy. A/B Testing. This test determines which version is better.

A/B testing 69

A/B testing CTR Campaign Territory 69

ConversionXL

OCTOBER 19, 2021

Before you create content, decide on how you’re going to present yourself. Facebook offers the highest CTR of the four ad placements offered by Ads Manager (Facebook, Instagram, Messenger, and Audience Network). Successful ads are the result of consistent A/B testing and much time spent going back to the drawing board.

CTR 134

CTR Follow-up Networking Conversion 134

Cience

FEBRUARY 21, 2020

A/B Testing or Split testing is a simple principle of testing the original version of an email compared to another version. It crosses its path with segmentation and can be present in any part of the email. It can be presented as a sentence, button or image. Sales Email Call-To-Action. Tips For Best Timing.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

APRIL 3, 2019

You stop focusing on presenting “numbers” and present information. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Fifth test: This just isn’t working.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 13, 2015

The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. And just A/B testing isn’t enough. Simply put … an irresistible offer is one that your audience cannot help but respond to. Email is anything but dead.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

NOVEMBER 13, 2015

Ethos is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. CTR, lift, decision fatigue, UVP). Presentation. How will you present that information to them? Information.

Presentation 134

Presentation A/B testing CTR High impact 134

Martech

JANUARY 23, 2025

Yet, there is no time like the present to break these silos down. Reports that simply present numbers without interpretation force teams to perform unnecessary analysis, slowing progress and potentially causing key insights to be missed. Heres what well try next: A/B testing three new styles to re-engage subscribers.

Promote 117

Promote A/B testing CTR Campaign 117