Hubspot

MAY 26, 2021

Announcements – Are you updating your hours, prices, or services? Clickthrough rate (CTR). Split Testing. Split testing, also known as A/B testing , is a great way to understand what resonates with your audience. Pricing starts at $19 and goes up based on how many subscribers you have. Unique clicks.

Service 101

Service A/B testing CTR Contact 101

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Use these examples as a jumping-off point, and tweak and test as appropriate.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ConversionXL

JUNE 11, 2018

But the remaining parts, which are just as important as deciding what to automate in the first place, involve tracking your results and performing A/B tests. A/B test potential changes for increased growth. You should be testing changes that result in hard data (CTR, sales, response etc).

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Appropriate budget: Its price points must align with your budget. Getting them right requires a good understanding of your audience and consistent A/B testing.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

NOVEMBER 22, 2022

Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. For email, the formula to find your CTR is: Number of people who clicked a link / Number of emails delivered successfully x 100 = CTR. Based on those figures, your CTR would be 50%.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 16, 2012

A discounted price (for a product). Testing value propositions. You definitely have to test your value proposition. A/B testing. The best way is to craft 2 candidates (or more, if you have tons of traffic) and split test them. Send the traffic to a corresponding landing page and test conversions too.

A/B testing 134

A/B testing CTR Angle Conversion 134

ConversionXL

NOVEMBER 9, 2015

Clicking the ‘View pricing’ link. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. If you want higher conversion rate, just cut your prices in half!” What does that mean in practice? Commenting on an article.

Conversion 112

Conversion UX CTR User Experience 112

Search Engine Land

JUNE 27, 2023

Chopping an existing video to test shorter lengths. Test various CTAs. Brands are often scared by the high price tag of video production. You must only test one variable at a time (i.e., creative color) so the experiment remains a true A/B test without any other factors influencing the results.

A/B testing 86

A/B testing CTR Campaign Follow-up 86

Hubspot

AUGUST 8, 2019

You set your CPC at the maximum price you are willing to pay per click on your ad. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

MAY 6, 2021

This is the time to make it easy for people to choose your brand by providing them with the right information to compare features, pricing, and value. Offer clear pricing and feature information on your site, so they can compare options. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark.

CTR 101

CTR Campaign Retail Promote 101

Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. That’s not because B2B marketers are dumb.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

NOVEMBER 28, 2022

For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. A/B test your adverts to learn what works. What are TikTok Ads? TikTok Ads are TikTok’s pay-to-play offering for businesses. TikTok tracks over 200 data points. Cost-per-click (CPC).

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

SEPTEMBER 30, 2023

But it’s not just about rates; other factors come into play too – like conversion rate or product price range. It’s not just about high commission rates – conversion rate and product price range matter too. So if they pay $100 – that’s $20 for you. Use tools like Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Salesmate

JUNE 11, 2021

CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. You can A/B test these opt-ins to see which ones gain you better results! These emails are those which are rejected by your customer’s email server. Click through rate .

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

MAY 29, 2014

CTR to key pages. To make a point about the role custom thumbnails can play on improving play-rates & engagement, Wistia tested 3 versions of their video thumbnail on their pricing page to see if it made any difference in how many people watched the video. Process Milestones. Time on page. Scroll depth. # of pages visited.

UX 113

UX User Experience Conversion A/B testing 113

Cience

FEBRUARY 21, 2020

A/B Testing or Split testing is a simple principle of testing the original version of an email compared to another version. Be dynamic A/B Testing is the way to find out what is best. Free or with a fixed-price membership, trending and less popular. Tips For Best Timing.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

AUGUST 17, 2016

We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. Here we tested : session regeneration off (control) vs. session regeneration on (variant), inside Autoplicity.com ’s cart abandonment campaign. We’ve found the latter isn’t as common.

Campaign 74

Campaign Process A/B testing Follow-up 74

ConversionXL

MAY 29, 2014

CTR to key pages. To make a point about the role custom thumbnails can play on improving play-rates & engagement, Wistia tested 3 versions of their video thumbnail on their pricing page to see if it made any difference in how many people watched the video. Process Milestones. Time on page. Scroll depth. # of pages visited.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. And just A/B testing isn’t enough. As Chris Hexton pointed out in a ConversionXL post , PadiAct were able to increase their open rate by 5% and their CTR by 17% simply by including each subscriber’s first name — as well as the magic word “you” — in their email marketing.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 13, 2015

CTR, lift, decision fatigue, UVP). If the product and price are essentially the same, what sets you apart? As Michael wrote, “I have yet to see a creative message beat a clear, concrete value proposition in an A/B test.” A few examples… Holding a prestigious title (e.g. professor, PhD, CMO). Personality.

Presentation 134

Presentation A/B testing CTR High impact 134