Remove A/B testing Remove CTR Remove Referrals
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. ActiveCampaign: For automation and segmentation.

B2B 128
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Considering that Facebook ad convert approximately 25% of social media referrals versus platforms such as Pinterest, Twitter, and YouTube, such ads have become to the go-to for marketers looking to break through the often tumultuous social media ad-space. Instagram Ads. Image Source: Instagram for Business.

Niche 246
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. Again, test different versions to gauge what works.

CTR 105
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7 Reasons Agile Marketers Are Better at Their Jobs Than You

Hubspot

6) Agile marketers use A/B testing to incrementally improve. Speaking of incremental improvements, there's no better example than watching an agile marketer run an A/B test. What's so great about watching an agile marketer run an A/B test? Agile marketers know A/B testing doesn't need to be hard.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Image source. Email fits everywhere.

Customers 136
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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. In this test, the slide-in CTA had a 192% higher CTR and generated 27% more submissions -- mission accomplished. increase in leads generated.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog. That's where CTA click-through rate comes in.