Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102

GTM Engineering Electricity X-functional 102

ConversionXL

JULY 30, 2018

You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Second, that the winner of the test can be declared with 95% certainty or greater. When to end an A/B Test.

A/B testing 100

A/B testing X-functional Represent Conversion 100

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

A/B testing 101

A/B testing X-functional Campaign Contact 101

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. VWO A/B testing.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. How do customers think of my company compared to competitors? Competitor X is doing Y. How do we stand out?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Right now, you’re just like your new customers.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 3, 2021

Building a sustainable customer experience that goes beyond conversion rates is key. Now, customers expect to be able to make transfers between accounts, pay other people, and alert their banks to fraud. Lowering your customer acquisition costs (CAC). Stand out from the crowd with brand differentiation.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

SEPTEMBER 26, 2014

Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.). Consider testing different types of CTAs as well. 4) Email Subject Line.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

ConversionXL

JULY 6, 2021

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. With a growing customer base of 170,000 businesses , their recurring monthly revenue model means that they can quickly make back ad spend. . Successful LinkedIn ad campaigns have concise, customer-centric messaging. . Message ads.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But it does act as a predictive metric that you can explore with testing.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Prime was a 6-page memo: inspired by Costco membership model – built as a test.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 29, 2017

Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. Ideation x Execution = ROI. Can you increase your total number of customers by 30%? Consider high velocity testing / experimentation. Experimentation is not synonymous with A/B testing.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

APRIL 13, 2012

For example, if you're doing market research to determine whether an add-on service would be interesting to your current customers, you'd probably want to ask different follow-up questions to those who responded positive, negatively, and indifferently. Is your research targeted toward customers (as opposed to leads or the general public)?

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. So how to target a customer in this world? Customer State.

UX 85

UX Cross-sell A/B testing Government 85

Hubspot

AUGUST 8, 2019

Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. It’s equal to Maximum Bid x Quality Score. Because the point of your landing page is to convert your new visitor into a lead or customer. A/B tested. A/B Testing Your PPC Ads.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

MARCH 25, 2016

Below is a screenshot from a site for a product that “takes out the pain of team inboxes and enables you to scale your customer support, your hiring, your sales and more” Take a look at the icons and try to guess the benefit that it symbolizes… If you’re anything like me, your answers are way off.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

NOVEMBER 9, 2022

Table of contents How to use data visualization to accelerate growth Collaborate with partners on data Help sales reps communicate with leads and other departments Share critical information with customers Before you start visualization 6 examples of advanced data visualization 1. Coordinate with sales to identify customer concerns.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

APRIL 28, 2016

Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”. If you’re not running any tests, you’re simply assigning one experience to all users. Business Rules.

A/B testing 69

A/B testing User Experience Technique X-functional 69

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Custom views. Custom prospect list building and management.

Prospecting 90

Prospecting X-functional Contact CRM 90

ConversionXL

JANUARY 8, 2016

Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

SEPTEMBER 15, 2020

Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. View setup.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Conduct Customer Research.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.

UX 63

UX User Experience X-functional Launch 63

SalesHandy

MAY 1, 2020

The sales prospecting process starts with building the ideal customer profile and ends with building a relationship with the prospect. These resources can be gained by doing market research of your product, gathering your competitor’s ICP (ideal customer profile) records, and checking other resources like survey studies or case studies.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 2) Analytics. So, “bottoms up,” I suppose.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. The Mobile Gap & The Problems It Causes.

User Experience 58

User Experience X-functional Conversion Campaign 58

PandaDoc

MARCH 7, 2023

It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. Links or arrows can guide each team member on what to do next, depending on how the customer is responding. You don’t want to waste your team’s time or, indeed, the customer’s. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Sales 52