Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

Drivers/motivators 121

Drivers/motivators Profit margin Price Campaign 121

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. Decreasing means you’ll pay less, but potentially increase the profit margin. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. It’s how you come up with specific copy that motivates your own prospects into putting in their credit card information.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

JUNE 5, 2014

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement at Groove”. What’s more is that an A/B test of the message, changing “why did you cancel?” Especially sharp, stinging criticism from a customer that you’ve now let down[.] Hangups in the user experience.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. It’s how you come up with specific copy that motivates your own prospects into putting in their credit card information.

Product 127

Product Objectives and Key Results Pitch Non-Profits 127