Remove A/B testing Remove E-commerce Remove Price
article thumbnail

Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Why would you want to do this?

article thumbnail

Why Your A/B Tests Are Failing

ConversionXL

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

article thumbnail

What Do You Do With Inconclusive A/B Test Results?

ConversionXL

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

article thumbnail

Cameron’s App of the Week: Plai

Heinz Marketing

The digital marketing industry is booming, and with that comes new companies testing the waters with their e-commerce websites. All these difficult tasks such as A/B testing, bidding, and retargeting are done for you thanks to AI. So how do you make a name for yourself, and make sure your brand is being seen?

article thumbnail

How to Sell Services Online

Hubspot

Now, e-commerce is booming and here to stay. How much are you going to price your services? When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs.

Service 90
article thumbnail

A Copy Testing Methodology for the Digital Age

ConversionXL

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Still today, pre-testing is slow and expensive. A/B testing copy has limitations, too.