Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing
ConversionXL
JUNE 14, 2022
And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Why would you want to do this?
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