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Carly’s App of the Week: Dynamic Yield

Heinz Marketing

With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer to help accelerate revenue and grow customer loyalty.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Why Your A/B Tests Are Failing

ConversionXL

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

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How to Sell Services Online

Hubspot

Now, e-commerce is booming and here to stay. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually.

Service 90
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Salesforce’s AI CEO explains why this new AI wave is different

Martech

Clara Shih, CEO of Salesforce AI, explained how new LLMs can potentially improve on testing, which ensures that optimal ads find the right consumers. “In In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

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Universal scenarios: The key to comparing personalization technologies

Martech

In this case, several personalization platforms started as simpler services for providing A/B testing. Some others started their journey offering website personalization and have broadened from there, though typically the newer services remain less rich. Common capabilities are: A/B Testing, or more advanced A/B/.N

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.