ClickFunnels

DECEMBER 5, 2022

Meanwhile, creating your own educational lead magnet might mess up the continuity of your sales funnel because people who liked your lead magnet may not like the affiliate product due to differences in branding, presentation, personality, etc. Just make sure to A/B test everything! A niche blog. A YouTube channel.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Hubspot

APRIL 5, 2013

A persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). 8) Use A/B tests to help drive intelligent marketing decisions. Here at HubSpot, for instance, we have five core personas!

A/B testing 78

A/B testing Networking Lead generation Education 78

ClickFunnels

NOVEMBER 24, 2022

For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods. You should also focus on link building – create relationships with other companies in your niche, ask them to link back to you, or even guest post on their blog. Finally, don’t forget about A/B testing.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

JANUARY 14, 2021

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. A Bit of Education. Marketing meetings should be a healthy mix of state-of-the-union content and educational content. Think about it.

Meeting 101

Meeting A/B testing Presentation CTR 101

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

JULY 16, 2021

In some cases, this means niching down (as we saw with Gumroad). Start by compiling a buyer persona to determine: Basic demographics (age range, gender, income, education level, etc.) They built a niche product for a very specific community and catered to their needs. Your USP is front and center. The elevator pitch.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Your hypothesis could be that increasing the number of educational emails throughout the user’s trial period would increase the conversion rates of trial users by 10%. Start by A/B testing.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

SEPTEMBER 13, 2012

We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth. 10) Leverage A/B Testing. Optimize your marketing with A/B testing, that's what!

A/B testing 78

A/B testing Meeting Technique Start-ups 78

ClickFunnels

NOVEMBER 17, 2021

This can mean lurking on Reddit, registering to niche online forums, joining paid communities, etc. Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. Demographic traits are facts about your ideal customers: Age. Occupation. …etc.

Lead generation 201

Lead generation Process Contact Up-sell 201

Hubspot

JULY 26, 2012

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. A Bit of Education. Marketing meetings should be a healthy mix of state-of-the-union content, and educational content. Think about it.

Meeting 78

Meeting A/B testing Presentation CTR 78

Hubspot

JANUARY 22, 2016

This is the most important aspect of your AdWords education. So start with a great headline that uses search terms that will reach your niche. Beyond setting everything up correctly, you’ll also want to A/B test your results often. The copy you use is what will convince potential buyers to click.

Campaign 78

Campaign A/B testing Niche Start-ups 78

Hubspot

AUGUST 30, 2012

By knowing what your buyers want to read and then writing it in educational and how-to blog posts, you'll generate avid, loyal readers and subscribers. Is there a specific niche social website that your persona can't live without? A/B test your landing page copy to see what resonates best with your target audience!

Non-Profits 78

Non-Profits A/B testing Networking Entertainment 78

Sales Hacker

SEPTEMBER 24, 2022

For example, you could publish content on the top blogs in your niche, send out press releases, set up business profiles on high-authority sites, and add links to your pages on relevant forums, chat rooms, and other platforms. Use a conversational tone and provide educational content that resonates with your audience. Final thoughts.

Objectives and Key Results 132

Objectives and Key Results Cold Call Sales Follow-up 132

ConversionXL

AUGUST 8, 2018

It’s not uncommon for us to hear, ‘We don’t know what we don’t know,’” noted Alison Kashin, an Education Product Manager at General Assembly who focuses on digital marketing training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. A/B Testing. Are we hitting our targets?”.

Closing 106

Closing Teamwork Education Clients 106

Salesforce

APRIL 16, 2024

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. A/B testing subject lines, content, or sending times allows for optimization based on data-driven insights. Here’s how you can get started.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Hubspot

JUNE 10, 2015

Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. When advertising on Facebook, you can target viewers based on six different categories: location, gender, likes/interests, relationship status, workplace and education. They also do their own form of A/B testing for you.

Networking 78

Networking Click Through Rate A/B testing Niche 78

Hubspot

JULY 10, 2019

Customers want to be educated (which is where B2B content marketing comes in). Customers appreciate education but don’t always need it to make a purchase decision. We’ve talked about how B2B customers are focused on expertise, driven by logic, and desire to be educated. Purchase Motivation. Customers are driven by emotion.

B2B 101

B2B B2C E-commerce Entertainment 101

PandaDoc

JULY 6, 2022

This is where you educate potential customers about all the ways in which you differ from your competitors, the kind of value you offer, and the benefits they’d reap by buying your product/service. A/B test your landing pages for website visitors and study analytics for marketing campaigns. Stage 3: Desire stage.

Customers 98

Customers Sales Referrals A/B testing 98

ConversionXL

APRIL 25, 2017

They believe in the power of experimentation and invest in innovation and risk mitigation (a euphemism for user research and A/B testing). Because the function of CRO is so niche, providing workers with a venue to meet others with similar challenges and common language can be as therapeutic as it is educational.

Conversion 77

Conversion UX A/B testing Promote 77

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. For A/B testing: Google Optimize. For overall web analytics: Google Analytics 2. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 1, 2019

The curse of knowledge happens when you assume your customers’ education level. We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. And that brings us to the first step. Do they bounce?

Pitch 133

Pitch Up-sell A/B testing Launch 133

ConversionXL

JULY 25, 2016

You can also add a “content” tag that allows you to differentiate between two content versions (for A/B testing) and a “term” tag to identify paid search terms that led to clicks. utm_medium: email. utm_campaign: JulyNewsletter. That, and keep your eye out for better analytics platforms that deliver where Google is weak.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

Lead Fuze

JULY 23, 2023

Starting Small – The Side Hustle Approach The Power of Early Marketing Efforts Finding Your Niche Through Testing And Research FAQs in Relation to How to Find Your Target Market How can you identify your target market? This may involve A/B tests across different marketing channels such as email campaigns or pay-per-click ads.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Hubspot

APRIL 2, 2019

There are probably lots of businesses in your industry and niche. Not only does it educate you on where your competition stands and how they are excelling, but it can also give you ideas on how you can improve or further set apart your brand. Define your unique values, qualities, and benefits. Put your branding to work.

Trust 101

Trust Entertainment A/B testing Service 101

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. TikTok lets you find Creators based on niche, demographic and performance metrics. A/B test your adverts to learn what works. What are TikTok Ads? Successful ads fit into this ecosystem.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Lead Fuze

JUNE 30, 2023

#leadgeneration #salesprospecting” Click to Tweet Co-Marketing Collaborations & A/B Split Testing In today’s cutthroat business world, teaming up with other businesses in your niche for co-marketing collaborations is like a match made in marketing heaven. But that’s not all. Length and depth, baby.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

SalesHandy

AUGUST 22, 2022

The process of lead generation entails educating your leads about your company and the product and services it offers. You can use SEO tools like SEMrush or Ahrefs to explore broad topics relevant to your niche. Hiring a professional that is well versed in this niche is the best way to make use of this strategy to its fullest.

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

Search Engine Land

JULY 1, 2024

Research relevant keywords and trending topics within your niche using social listening tools and hashtag research features on both platforms. Use a mix of popular and niche hashtags to reach a wider audience. Our video content educates and engages potential customers, leading them to explore our platform further.

Niche 106

Niche Engineering Strategize Follow-up 106

Hubspot

FEBRUARY 4, 2013

With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. No need for education to be boring, am I right? Posts You Might Like to Read: A/B Testing: The Science of Marketing.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. No need for education to be boring, am I right? Posts You Might Like to Read: A/B Testing: The Science of Marketing.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

JUNE 25, 2015

Seth Godin explains why traditional methods for idea transmission (mass media) are losing their appeal, while the importance of niche marketing begins to surface in modern marketing strategies. It might be something small, like your favorite variation losing in an A/B test. 6) Andrew Stanton: "The Clues to a Great Story".

A/B testing 78

A/B testing Drivers/motivators Niche Presentation 78

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Martech

FEBRUARY 19, 2025

Use strategic hashtags: Mix trending and niche-specific hashtags to reach broader audiences while staying relevant within the industry. Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. Create educational and entertaining content.

B2B 119

B2B Entertainment B2C Government 119