ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

FEBRUARY 2, 2016

When Your Career Depends On The Test Results…. I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. And his expertise required that A was going to be the winner of the test. And mind you, this person set the test up.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. What is a sales funnel? A whopping 67.6%

Objectives and Key Results 132

Objectives and Key Results Cold Call Sales Follow-up 132

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. It other words, it’s a team of designers and engineers. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming.

Process 103

Process A/B testing Objectives and Key Results UX 103

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

ClickFunnels

NOVEMBER 28, 2022

They don’t have specific goals, and as a result, they generally have lower conversion rates than landing pages. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. They Are High-Converting.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? Featured snippets.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. Digital marketing for small business can take many forms: social media marketing, email marketing, search engine optimization (SEO), and much more.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Search Engine Land

FEBRUARY 1, 2023

Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Target market.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

ConversionXL

APRIL 23, 2013

Key lesson: people do not mess with defaults (unless they’re designers or developers)! The results were then compared with rankings by food experts from Consumer Reports. The results were very similar. The results were vastly different. 5 key principles of persuasive web design. Know your target audience.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Search Engine Land

APRIL 19, 2024

A few reasons why: You could be diluting the key USPs with filler content, just so the ad strength improves (not a quality indicator). Still, for small campaigns with smaller keyword demands, Google and Bing (especially Bing) won’t have enough impressions to run all the possible ad variations enough times for a conclusive result.

CTR 96

CTR A/B testing Objectives and Key Results Campaign 96

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? In this article, you will learn how growth marketing compares to traditional marketing and its key components.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. People’s preferences drive key changes in search and content environments Online consumers have evolved, demanding instant, relevant, and accurate answers to their questions and needs.

Technology 90

Technology Technology Process Objectives and Key Results 90

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Tech/Engineering team. Fresh-eyes review.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Not writing copy – or leaving the manufacturer’s description – is the fast-track to search engine irrelevance. Of course, the picture speaks a thousand words, but the search engines cannot see images. The results?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JUNE 20, 2019

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. As a result, YouTube works less well for engaging and converting users who are further down the funnel. There’s no single answer.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Search Engine Land

JULY 12, 2023

A 3-step guide to creating successful Amazon video ad campaigns The process of creating a successful Amazon video ad campaign involves several strategic steps: Choosing the right solution The first step is to choose the most appropriate Amazon video ad solution based on your brand's marketing objectives, target audience, and budget.

A/B testing 91

A/B testing Objectives and Key Results Campaign Strategize 91

Salesforce

JANUARY 4, 2024

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Become the email marketing GOAT Tired of your email campaigns not delivering results? Second, define your audience.

Campaign 118

Campaign Objectives and Key Results A/B testing Promote 118

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. They help: Identify sources of traffic and their properties; Organize incoming traffic into meaningful buckets; Attribute results (conversions) to the correct traffic sources. This can be the type of link (e.g.,

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

Outreach

MARCH 3, 2021

This continuous cycle of improvement results in a more advanced and customizable product; one that is continuously evolving. As SaaS is entirely managed and maintained by a third-party provider through a group of engineers and developers, it’s often offered through different pricing models. Enable Your Team.

Commission 98

Commission Profit margin Objectives and Key Results Pipeline 98

Search Engine Land

MARCH 10, 2023

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Chomp: An Apps Search Engine Or “Yelp For The App Store” 2010: Its objective was to enable people to more easily discover and review iPhone apps.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. Let it run.

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Not writing copy—or leaving the manufacturer’s description—is the fast-track to search engine irrelevance. There was a project a while back that you may have heard about called ‘The Significant Objects’ project. The results?

Product 127

Product Objectives and Key Results Pitch Non-Profits 127

ConversionXL

MARCH 25, 2016

click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. They’re subjective and rarely universal, which makes them risky, especially without proper testing. But what if you add rollover / alt text like Unbounce or legends / keys?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. Not writing copy – or leaving the manufacturer’s description – is the fast-track to search engine irrelevance. Of course, the picture speaks a thousand words, but the search engines cannot see images. The results?

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

NOVEMBER 10, 2021

Except it does it without relying on organic search engine optimization to make an impact. And the more of them your website has, the higher it will rank in search engines, giving you more traffic. For your advertising spend, you’re getting paid benefits and a boost to your search engine marketing campaigns.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

ConversionXL

APRIL 3, 2018

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Map all key profiles & data. Frequent users : key to your growth. Continuous Optimization.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The result? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67