ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Cience

OCTOBER 8, 2020

For example, a couple of weeks ago, I read about a guy who followed up his prospect 125 times in nine years until they finally signed a deal. That made me think: what does this guy know about follow-ups that others don’t? Why didn’t he give up after a month, a year, or even five years? Don’t believe me?

Follow-up 115

Follow-up A/B testing Sales Contact 115

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 86

A/B testing Territory Clients Technology 86

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

A/B testing 78

A/B testing Real Estate CRM Start-ups 78

Sales Hacker

JANUARY 31, 2021

But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses. What Should I Write In a Follow Up Email?

Follow-up 107

Follow-up A/B testing Sales Prospecting 107

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistical stumbling blocks lurk at every phase of a test. Statistics trap #1: Too many variants.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Sales Hacker

JANUARY 31, 2019

If you’re like the rest of the sales world, and need to send several follow-up emails to get a response, this one’s for you. Follow up email body tips. How long to wait before following up on an email. How often to follow up with sales prospects for higher response rates. Have a clear purpose.

Follow-up 80

Follow-up A/B testing Prospecting Campaign 80

ClickFunnels

JUNE 22, 2021

With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. Google Analytics allows you to have up to 5 stages per custom funnel, but you probably only need two for your lead generation funnel (the landing page and the Thank You page). Follow us on Instagram!

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ClickFunnels

AUGUST 16, 2021

Now let’s walk through 7 steps to setting up a successful lead nurturing campaign. Before you set up your lead nurture campaign, you’ve got to understand the people you serve. Before you set up your lead nurture campaign, you’ve got to understand the people you serve. What’s the main problem they’re facing right now?

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Is your sample size significant? I, too, used to avoid creating long sales pages.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

JUNE 23, 2021

Follow us on Instagram! Follow us on Instagram! Follow us on Instagram! Fortunately, online marketers have been A/B testing landing pages for over two decades now, so we know what the best practices are. It should immediately convey the main benefit of your lead magnet. Create a Super Valuable Lead Magnet.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Set up measurements for your KPIs and identify leaks in your funnel.” Find quick wins / fixes and future A/B test ideas.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

ClickFunnels

JULY 5, 2021

Table of Contents Strategy #1 Set Up a Value Ladder Sales Funnel Strategy #2: Build a Popular Blog Strategy #3: Build a Popular YouTube Channel Want Russel To Teach You How To Build Your First Sales Funnel? Strategy #1 Set Up a Value Ladder Sales Funnel. Create a follow-up email sequence where you pitch your product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

A/B testing 114

A/B testing Territory Technique CTR 114

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

OCTOBER 27, 2021

All these templates have been relentlessly A/B tested. Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days?? We know that they convert well.

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

ConversionXL

MAY 13, 2014

For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing , is decidedly small data. Optimization, winners and losers, Lean this that or the other thing, at the end of the day, A/B Testing is really just an application of sampling.

A/B testing 106

A/B testing Territory Promote Conversion 106

ClickFunnels

JANUARY 26, 2022

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? Approximately 90% of marketers claim that email was their main means of generating leads. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. MarTechBot now has 10+ personas to provide more targeted responses. Understood?

A/B testing 117

A/B testing Click Through Rate Objectives and Key Results Campaign 117

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Campaign 117

Campaign A/B testing Sports Retail 117

Martech

AUGUST 12, 2024

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 112

Customers A/B testing B2C Cross-sell 112

ClickFunnels

SEPTEMBER 21, 2021

We recommend making a list of at least 50+ different places (or to honor the semantics, 100 ) where your dream customers congregate as follows…. Build an organic following. If you’ve got a small budget and need to find high-ticket clients, then you might be better served by cold outreach or by slowly building an organic following.

Lead generation 244

Lead generation B2B Launch Referrals 244

ClickFunnels

JANUARY 30, 2022

It’s a good idea to line up your domain name with your brand name so that they’re one and the same… or at least pretty similar. One of the main successful brands that comes to mind is YETI. The basic format we recommend is as follows: Hook — First, you have to get your target market’s attention. That’s the main difference.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Martech

AUGUST 5, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. A/B test subject lines and content to see what resonates best with your audience. Processing.

B2B 119

B2B Lead generation A/B testing Objectives and Key Results 119

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

APRIL 22, 2019

The “definitive” studies you’ve read are far from definitive, and a superficial approach to testing (i.e. Different colors can lift us up or bring us down. There are also a number of interesting A/B testing case studies in which an orange or mostly red button was tested against other colors, often green.

A/B testing 131

A/B testing Sports Conversion Clients 131

ConversionXL

OCTOBER 8, 2015

Really, there are two main tangible benefits to archiving old test results. We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. What is high tempo testing? Image Source.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation.

A/B testing 78

A/B testing Follow-up Drivers/motivators Conversion 78

Martech

MAY 8, 2023

This resulted in creating various documentation, including a 70-page document with roadmaps, process recommendations, advice for setting up a center of excellence and reporting instructions. This involves auditing their marketing system and collaborating with our main stakeholders to understand goals.

A/B testing 117

A/B testing Campaign Clients Referrals 117

ConversionXL

JANUARY 3, 2013

Let’s look into key findings from different heatmap tests. One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. In the study, user viewing time was distributed as follows: Above the fold: 80.3%. Below the fold: 19.7%.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

B2C 113

B2C A/B testing Retail B2B 113

ConversionXL

JANUARY 16, 2013

Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring us down. There’s a number of interesting A/B testing case studies where orange, in our case mostly red, button was up against competition from various other colors including green. Which one wins.

A/B testing 134

A/B testing Sports Conversion Follow-up 134

ConversionXL

NOVEMBER 4, 2011

The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get. Conversion optimization is about testing. Companies who were happy with their conversion rates did on average 40% more tests than those companies who were dissatisfied. A quick refresher on testing methods. A/B testing.

Conversion 109

Conversion A/B testing Trust Price 109