ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. Impact — What is the revenue potential or cost savings for these tests?

Engineering 117

Engineering Conversion Growth A/B testing 117

ConversionXL

APRIL 3, 2019

It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g. Find the smallest steps to test the riskiest assumptions quickly. When you’re A/B testing, you should not just be guessing and trying random things.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Salesforce

NOVEMBER 17, 2021

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Test everything. Ready to capture the opportunity?

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ConversionXL

OCTOBER 4, 2022

Use referral programs to attract new customers and reward your current ones 7. Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators).

Referrals 129

Referrals Retail Growth Cross-sell 129

Salesforce

APRIL 4, 2025

For example, lets say a customer is looking for a pair of shin guards for a soccer game today. They often have more questions, and dont forget that they are prime to make referrals and recommendations. This may involve natural language processing, image generation, and A/B testing frameworks, requiring coding or specialized AI tools.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

AUGUST 10, 2021

Here are some ways you can apply the metrics you are tracking to your Instagram strategy: A/B test different messaging and creative versions in your Instagram story. Track Link in Bio clicks and referral traffic to see which types of links drive the most engagement. Say you run an Instagram account for an online sneaker brand.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

SEPTEMBER 19, 2012

Take a look at David Meerman Scott's visualization of the life of a news story to get an idea: So if time's a factor, newsjacking's really only a game agile marketers can play. 6) Agile marketers use A/B testing to incrementally improve. What's so great about watching an agile marketer run an A/B test?

A/B testing 78

A/B testing Contract CTR Click Through Rate 78

ConversionXL

MAY 27, 2022

Email marketing strategy is a game of trial and error. You’ll need to test, track, and analyze everything from subject lines to copy to CTAs, and then look closely at the results to find the right formula. A/B test action words, as well as button color and placement. Leverage existing customers for referrals.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

SaaStr

AUGUST 8, 2023

A/B tests were conducted to try product changes and assess the financial impact. Strategic Finance Team Building Game Plan Hire a Leader Find a seasoned candidate –– preferably someone with 8+ years of work experience. Hint : Associates at VC firms can be a great source of candidate referrals.

Finance 95

Finance Strategize A/B testing Growth 95

Hubspot

MARCH 20, 2019

Having a few popup forms on your WordPress website could boost your lead capturing game. Each tier grants you access to all the features: unlimited domains and popups, A/B testing, live chat support, and more. Popular trigger options include page entrance, scroll depth, clicks, time on page, and exit intent.

A/B testing 101

A/B testing Price CRM Start-ups 101

Hubspot

APRIL 18, 2014

Think of this post as the first step of your game plan to optimize your landing pages. Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. If you''ve never run an A/B test before, here''s a guide to show you how.

A/B testing 78

A/B testing Referrals Promote Conversion 78

ConversionXL

FEBRUARY 22, 2017

You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. Example: Mobile Gaming Site with a Social Feature. High social only: Users who heavily use social features, but don’t play many games. Introducing Experimentation and A/B Testing.

Product 101

Product Growth Drivers/motivators A/B testing 101

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). As Laja cautions, “CRO is 100% skill work—it’s not a lottery or game of luck. Laja: “CRO is 100% skill work—it’s not a lottery or game of luck.” . Word-of-mouth referrals are a great first step.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

FEBRUARY 18, 2014

I really enjoy how Bronson & his team are stepping up the game on premium content. Using that information, I’d ask two or more influencers in the same field with similar sized, overlapping, follower bases to Tweet out one of two messages (like in an A/B test) to determine message drives the most action.

A/B testing 99

A/B testing Follow-up Promote Growth 99

ConversionXL

NOVEMBER 13, 2019

” André Morys of konversionsKRAFT offered companies a free experiment: André Morys , konversionsKRAFT: “In the early days of A/B testing, we made the first experiment free. ” Ultimately, scaling requires greater financial stability—something referrals alone won’t bring you. Some are still online today.) .”

Referrals 110

Referrals Clients Networking Start-ups 110

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs. Of course, content is still a key part of every marketing conference, and we brought our A-game for CXL Live 22.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

DECEMBER 23, 2011

Just make sure you're not winning the quantity game by sacrificing quality. Improve landing pages with A/B testing. Once your landing pages are set up following best practices, you can generate even more leads if you A/B test. And how much traffic can you attribute to referrals? If so, which sites?

Lead generation 69

Lead generation A/B testing Follow-up Engineering 69

Hubspot

JANUARY 13, 2013

Facebook could be releasing a smartphone, launching a gaming platform, or even acquiring Google! Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) has really stepped up its game! Do you think this could be what the secret announcement is about?

A/B testing 78

A/B testing Engineering Legal Launch 78

ConversionXL

JUNE 9, 2019

Well, I can get a vague impression of where a player went during a match by watching the game over the top of a newspaper.”. Combine A/B testing with clickmaps for increased effectiveness. They combined the click map knowledge with A/B testing to find out which version of a changed homepage would work better.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Hone in on friction points and run A/B tests to improve usability and conversion rate. What aspects of the product/offer do people like the most/least? Got something to add?

A/B testing 103

A/B testing B2B Follow-up Trust 103

Search Engine Land

MAY 13, 2024

Collaborate with industry influencers When it comes to B2B content marketing, knowing the right influencers can be a game-changer. Use A/B testing to experiment with different ad copy, targeting and landing pages. These backlinks drive referral traffic and boost your search engine rankings. Guest posting.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Salesforce

APRIL 16, 2024

But that doesn’t cut you out of the game. A/B testing subject lines, content, or sending times allows for optimization based on data-driven insights. Having a visible, search-friendly website reduces dependency on paid advertising and establishes long-term sustainability in online marketing efforts.

Objectives and Key Results 109

Objectives and Key Results Click Through Rate Campaign Promote 109

Lead Fuze

SEPTEMBER 30, 2023

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. This percentage determines how much you earn for each successful referral. Let’s take a look at some examples: PhotoAI.com , an image editing platform, offers a 20% commission on all referrals.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

OCTOBER 17, 2018

If you come up with a game-changing tactic, spread the word. But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? A/B test the title of the lead generation offer.

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). A good way to think about personalization is as a step from and a contrast to A/B testing.

A/B testing 69

A/B testing User Experience Technique X-functional 69

Search Engine Land

JULY 1, 2024

It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google. Influencer marketing can also be a game-changer for your SEO strategy.

Niche 106

Niche Engineering Strategize Follow-up 106

Hubspot

MAY 6, 2021

But companies with lifecycles like Mercedes or Avocado Mattress play the long game of customer retention and advocacy to bring in more business. Referral programs for people who bring in new customers. You can: A/B test your subject lines for length, messaging, and context. Test the cadence, day, and time of day (i.e.,

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 19, 2021

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. This is the aim of the game: remove the barriers in your customers’ way. . Successful ads are the result of consistent A/B testing and much time spent going back to the drawing board. Research the competition.

CTR 134

CTR Follow-up Networking Conversion 134

Hubspot

MAY 11, 2017

Bilazarian is the CEO and founder of Teamable -- an employee referral and diversity hiring platform. It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform. It’s recognizing that not only have the rules changed, but it’s an entirely new game.

A/B testing 78

A/B testing B2C Campaign Strategize 78

Veloxy

SEPTEMBER 5, 2023

Track your template and script analytics, and A/B test when possible. Spoiler: It’s a game-changer. Here’s a trick I learned from a few sales leaders: Print out all of your templates and scripts so you can easily write notes or amendments.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Lead Fuze

MAY 26, 2023

LeadFuze, our very own lead generation software, can be a game-changer when it comes to acquiring new clients. Step #3: Acquire new customers through referrals, attending events, and connecting with other professionals wherever possible. Try new tactics each month to boost performance further – A/B testing is a great way.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

OCTOBER 30, 2019

During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Whether they’re part of a formal or informal referral loop, the goal is to get the customer to identify with your company and/or product so heavily that they become a marketing and sales vehicle.

Referrals 48

Referrals Objectives and Key Results Non-Profits Trust 48

SalesHandy

MAY 1, 2020

You can also use more than one method simultaneously to conduct an A/B testing for better analysis. Always ask for referrals. According to a study by marcwayshak.com , about 47% of top performers ask for referrals consistently vs. 26% of the non performers. Regards, Sample 2: Providing helpful tips to your prospect.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Optimize different elements of your page and run A/B tests to find the best combination of elements.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

PandaDoc

JULY 12, 2022

Also, A/B test it regularly. Most importantly, if you can, A/B test these CTAs regularly. Get creative with it — try and test a bunch of different preview texts to see what works and what doesn’t. Mention referrals (if that’s the path being used). As always, bring your A-game of personalization.

A/B testing 52

A/B testing Sales Follow-up Campaign 52

ConversionXL

NOVEMBER 13, 2019

” André Morys of konversionsKRAFT offered companies a free experiment: André Morys , konversionsKRAFT: “In the early days of A/B testing, we made the first experiment free. ” Ultimately, scaling requires greater financial stability—something referrals alone won’t bring you. Some are still online today.) .”

Referrals 49

Referrals Clients Networking Start-ups 49

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. This may involve conducting A/B testing and monitoring response times. Its benefits contribute to more aligned sales processes and reps that excel in their roles: 1.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52