Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Trust is the foundation of great experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

FEBRUARY 8, 2024

Use A/B testing to refine your approach and maximize conversions. Started writing more experience- and expertise-level content that you won’t find in Google. Tuned the technical side of the site, namely improved the Core Web Vitals indicators, fixed errors, improved user experience, etc. In your inbox.

B2B 123

B2B Gaming Niche Appointment 123

Search Engine Land

SEPTEMBER 17, 2024

Prioritize the user experience! This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform. A/B testing : Experiment with different approaches to optimize content based on results.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

MAY 6, 2014

Anyone who’s done their fair share of A/B testing knows that paradoxes pop up everywhere, and as G. I fall into a different category that believes it’s better to find a balance between a nice user experience, and a high-converting design with as few distractions as possible. Why not add more to the package?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. How does your site's user experience stack up to the competition?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

JUNE 3, 2014

According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement.

A/B testing 132

A/B testing Conversion User Experience Follow-up 132

ConversionXL

JULY 7, 2016

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. With increasingly scalable technology and a decent game plan, however, that’s simply not true. A/B testing is great, but to do it right you need valid and actionable insights.

A/B testing 65

A/B testing User Experience Technique Click Through Rate 65

Search Engine Land

SEPTEMBER 6, 2023

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. When it comes to the style and topics of your content, originality is the name of the game. Balance long-tail and short-tail keywords based on user intent for effective SEO. Analyze their keyword strategy and content quality.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Hubspot

AUGUST 16, 2013

If your less-than-perfect design isn''t making your users'' experiences worse or more confusing, don''t fret. 9) A/B Tests. There are hundreds of things you could A/B test. And you can run A/B tests all the time, across all different types of marketing assets. Just pick something and do it!

A/B testing 78

A/B testing Territory Niche Start-ups 78

Hubspot

MARCH 4, 2019

It’s the best platform for collaboration by a long shot, but it’s also easy to use has a pleasant user experience. If you do want to step up your writing and collaboration game, Airstory is a more powerful platform for writers. Grammarly has changed the game for me. HotJar is my favorite user experience analytics tool.

A/B testing 78

A/B testing SQL User Experience Growth 78

ConversionXL

JULY 16, 2021

It takes time, steady research, testing, and optimizing to craft the right message. How to win the marketing game with strategic messaging. And keep the user experience top of mind. Even then, treat your marketing messaging as a living document to match your ever-evolving audience.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

MAY 11, 2017

How does user experience on my website stack up to the competition? There’s a great deal to be gained from a thorough, regular competitive analysis – usability insights, design advantages, a more convincing value proposition, and of course, ideas for testing. Your PODs is how you win the game. How do we stand out?

UX 131

UX User Experience Cross-sell A/B testing 131

Hubspot

MARCH 20, 2019

However, high conversion potential is not worth sacrificing user experience. Lucky for you, there's a way to leverage the high-conversion potential of popups without driving your users crazy (or worse -- driving them away.). Having a few popup forms on your WordPress website could boost your lead capturing game.

A/B testing 101

A/B testing Price CRM Start-ups 101

Hubspot

MARCH 23, 2015

If it’s time to step up your web copy game, the ten following tips will help you increase conversions on your website and ultimately close more business. But it’s little details like these that can make or break the user experience on your website. 1) Be clear. 7) Craft a compelling call to action. 8) Gauge the competition.

Conversion 78

Conversion A/B testing User Experience Presentation 78

Hubspot

AUGUST 7, 2019

Contrast is the name of the game here. Say your branded colors are mostly green … you’ll want to choose a color that can draw users attention, say purple. Test your button shape, test your copy … as a matter of fact test everything (we’ll cover how to do this below ). A/B Testing Your Landing Page.

A/B testing 101

A/B testing Objectives and Key Results Follow-up Trust 101

ConversionXL

SEPTEMBER 3, 2021

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. Most importantly, your app needs to improve users’ quality of life (QOL) so they’re incentivized to use it every day.

UX 121

UX X-functional A/B testing Follow-up 121

Lead Fuze

JULY 7, 2023

A/B testing: Test different versions of your emails (subject lines, content, etc.) and see what works best with A/B split tests. With its user-friendly interface and versatile features, MailerLite allows you to easily build an engaging website or landing page to capture leads. Stay on top of your game.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Combine A/B testing with clickmaps for increased effectiveness. Maybe it’s accurate, maybe it’s not.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

MARCH 1, 2016

An interesting Quora answer from Braden Hoeppner on the differences between the two practitioners: Braden Hoeppner: “A UX designer is the person typically responsible for constructing the interaction or visual representation of a user experience project. Too many people just try to A/B test their way to better conversion.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

NOVEMBER 9, 2015

It offers a holistic picture of your user experience, and it allows you to break down which parts of your website are stopping-points. Forming test hypotheses specifically to increase pageviews per user is different than analyzing that piece of data in correlation with the overall revenue per visitor per segmentation.

Conversion 112

Conversion UX CTR User Experience 112

Lead Fuze

DECEMBER 5, 2023

Writing Assistant can elevate your SEO game. Dive deep into the art of crafting attention-grabbing meta descriptions with AI, and discover how Google’s RankBrain algorithm impacts user interaction. Revolutionize your SEO game with generative AI. Shaking up the SEO game with generative AI. Did you know 81.5%

A/B testing 52

A/B testing User Experience Engineering Strategize 52

ConversionXL

APRIL 28, 2016

The content is also fairly straightforward – it’s the experience you deliver to visitors. If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science).

A/B testing 69

A/B testing User Experience Technique X-functional 69

Lead Fuze

AUGUST 29, 2023

It’s all about fine-tuning your website and content to prompt more user actions, turning casual browsers into loyal customers. While a good conversion rate varies by industry, achieving rates as high as 5.31% means you’re on top of your game. They share a common goal – enhancing the user experience on your website.

Conversion 52

Conversion A/B testing User Experience Technique 52

ConversionXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). The most simplistic version of this is the A/B test. How to build an ecommerce marketing strategy .

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

OCTOBER 17, 2018

If you come up with a game-changing tactic, spread the word. But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? Experiment Plan. Embed live videos.

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

SaaStr

OCTOBER 11, 2023

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Going upmarket helped NRR, and Zinman feels like they did it late in the game, around 2018. Hiring one was definitely a game-changer. And it worked. How did it work? They were wrong.

Growth 72

Growth Non-Profits Construction Drivers/motivators 72

Hubspot

MAY 15, 2013

Marketing courses espoused the importance of a strong logo and building your brand through paid advertising, de-emphasizing the importance of design and medium within the process, many times at the expense of valuable input and user experience insight that impacts the final product.

Education 78

Education Real Estate Campaign Launch 78

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. Naturally, this lets you push through more ideas and experiment faster.

Growth 99

Growth Engineering Intrinsic A/B testing 99

ConversionXL

JULY 7, 2019

It’s fun, has a game-like element to it, and creates a feeling of ownership. The user experience in your store needs to be smooth. Smooth in the sense that users should never have to look for something. Customizable products. People like to customize stuff. grab a candy bar while you wait).

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. Halo Effect as a Persuasion Strategy. Marketers and advertisers have been using the Halo Effect for a long time, whether they were conscious of it or not.

Trust 67

Trust X-functional A/B testing User Experience 67

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Create dynamic product showcases using user-generated content which builds trust faster than speed-dating rounds (because who doesn’t believe real-life testimonials?)

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

NOVEMBER 22, 2022

Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. What’s the quality of the traffic landing on this page?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 2) Analytics.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

JANUARY 17, 2017

” A/B Testing Beyond the Landing Page. They also experiment frequently with their own product’s functionality. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. When that happens, we build our own platforms to solve the testing problem once and for all.”

A/B testing 110

A/B testing Engineering Click Through Rate User Experience 110

Martech

MARCH 5, 2024

The goal of giants like X, Facebook, Instagram, TikTok, Tumblr and even the almighty Google is to shoot for the most engaging user experience. Social media, AI and search platforms need trusted, reputable and recognized media institutions to stay in the game. The ability to build online platforms is a solved problem.

Gaming 131

Gaming Entertainment A/B testing Government 131

ConversionXL

APRIL 29, 2014

Many people get hung up at the testing stage. Running A/B tests, they assume that they’re “doing CRO”, and to some extent they are, but the lack of a systematic approach to continual improvement leaves them with shallow victories that fail to translate into long-term growth.

Engineering 117

Engineering Conversion Growth A/B testing 117

Hubspot

SEPTEMBER 15, 2024

We sat down with Natalie Thomas , Director of Strategy at The Good — aka the queen of conversion — to find out everything they’ve learned from performing hundreds of A/B tests, website audits, and customer interviews. It’s not the same as creating a good user experience.

Conversion 69

Conversion Gaming UX Referrals 69