ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests. Bandit tests are similar, but move from the explore to the exploit phase much more quickly. Conclusion.

A/B testing 126

A/B testing Retail Promote Represent 126

Martech

OCTOBER 17, 2024

Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. Amplitude’s Web Experimentation lets product managers, marketers, and growth leaders to A/B test and personalize web experiences.

A/B testing 66

A/B testing Launch High impact Campaign 66

ConversionXL

JUNE 19, 2018

Hana Abaza: Thriving on Change, Driving Growth and Lessons Learned at Shopify. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. Growth hacking is not only top of the funnel. A high impact teams needs top skills.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 21, 2015

If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size. Don’t test stuff that’s hard to notice (meek changes). A/B testing is not a solution – it’s a tool, It’s part of a continuous optimization process.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Another thing you can do is A/B test your lead generation content.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. Design your experiments so you maximize for growth and insights.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. This decision was validated through A/B testing, which showed new traffic converting at 20 times the previous rate, despite the significantly lower price point.

Growth 65

Growth Product A/B testing Strategize 65

Salesforce

MARCH 31, 2025

SMBs contribute significantly to economic growth. Plus, you’ll get access to various resources and support groups to help you understand the market landscape, technology advancements, and growth strategies. The goal is simple: encouraging SMBs to discover growth opportunities and connect with potential investors and partners.

A/B testing 55

A/B testing Objectives and Key Results CRM Customer Relationship Management 55

Martech

NOVEMBER 15, 2024

It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Let’s review the metrics that matter, the tools that track them and the step-by-step actions you can take to turn data into real growth. For marketers, understanding these patterns is key. What is behavioral analytics in a nutshell?

A/B testing 124

A/B testing Growth UX User Experience 124

ConversionXL

JUNE 19, 2019

Growth stage: when it grabs market share (getting the consumers to prefer the brand). Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. You feel how they feel.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90